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For your reference, we have included the original job posting below.
Marketing Director (Music)
Job Number:
43348197
Company Name:
Entertainment Industry Employer
Job Location:
New York, NY US
Job Categories:
Arts, Entertainment & Gaming Marketing & Advertising
Marketing Director (Music)
The role will be responsible for (1) developing and maintain brand guidelines for all the business units, (2) and developing marketing strategies and communications plans for promoting our products, franchises, and brands.
This role requires experience across various marketing vehicles such as marketing communications, promotions, product marketing, events and partnership marketing, in the strategy planning as well as GTM execution. A deep understanding of digital engagement and social media marketing strategies and tactics is essential.
Ideally, the candidate will have experience in social media, music, and technology within consumer brands.
Daily responsibilities include: 1. Developing and enforcing brand guidelines across IMG and its properties 2. Manage annual global marketing plan and calendar 3. Devise and implement key messages, positioning and marketing strategy for various product launches such as beta launches, new feature sets, content franchises, music events 4. Create and execute subsequent GTM and sustain marketing plans 5. Help develop and execute the partnership marketing strategy 6. Work with other marketing counterparts within the CBS family to leverage cross-promotions and assets 7. Partner with stakeholders in the editorial teams to ensure content franchises and events have effective marketing plans. 8. Work closely with sales managers and to ensure we have a strong message tailors to advertisers. 9. Provide insights in marketing best practices and stay abreast of new digital marketing trends 10. Manage creative execution either through an internal resource or external agencies 11. Utilize online metrics and data to inform and gauge marketing activities 12. Collaborate with PR to develop PR strategy and ideas 13. Managing a marketing and creative services team
Key Relationships - Product Management team - Sales Strategy and Sales teams - Other internal marketing teams - PR - Creative production resources for visual, audio & video - Editorial teams - Production teams - Executive team
