• Analyst, Media Strategy and Planning

    Hilton Mc Lean, VA 22102

    Job #2267166032

  • *** The location for this position is virtual/remote ***

    The Global Marketing team brings to life the unique promise of Hilton's portfolio of brands by defining, creating, and delivering exceptional multi-channel marketing campaigns designed to drive business results.

    What will I be doing?

    Hilton's Media Strategy & Planning Team provides Hilton Marketing teams with media expertise, leads the media agency relationships, and applies emerging media tactics in the quickly changing marketplace of advertising. If you have a thirst for the media planning landscape and are curious about building strategies that reach consumers in the right place, at the right time, and with the right message - then you will find yourself right at home as Hilton's Media Strategy & Planning Analyst.

    Reporting to the Senior Manager, Media Strategy and Planning, you will work with your team to craft media plans that are future-thinking and rooted in insights for the Hilton Masterbrand and 18 trading brands. As the front line of enablement, you will ensure best-in-class media strategies and tactics are brought forward with on-time and on-brief executions.

    More specifically, you will:

    • Support the development of media strategies and plans for Hilton and its trading brands to effectively reach key strategic audiences, from campaign briefing, execution, and wrap-up reporting.
    • Play a critical role in building communications of Hilton's media approaches to internal stakeholders and media vendors.
    • Collaborate with internal and external partners (measurement and reporting teams, media agencies, vendors) to support execution of campaigns.
    • Lead and maintain enablement of the Media Strategy and Planning team, including but not limited to maintaining media agency flowcharts, budget tracking and forecasting, invoice stewardship, and media buy authorization oversight.

    What are we looking for?

    The success in this role will demonstrate itself through the following attributes and skills:

    • Eagerness to learn and a passion for, and understanding of, marketing and media planning
    • Flawless attention to detail
    • Confidence, with a spirit of teamwork and collaboration
    • Good judgment and strong problem-resolution skills
    • Ability to build positive relationships across a matrixed, dynamic organization as well as within the media community
    • Ability to think creatively and analyze data to make recommendations

    To fulfill this role successfully, you should demonstrate the following minimum qualifications:

    • One (1) year of experience in a media planning role or agency
    • Knowledge of the media campaign execution process (trafficking, insertion order management, etc)

    It would be useful in this position for you to demonstrate the following capabilities and distinctions:

    • BA/BS Bachelor's Degree
    • Demonstrated knowledge and understanding of the different facets of media including Linear TV, Streaming Video, Online Video, Paid Social, Audio, and Digital/Custom Partnerships
    • Experience assisting with multiple projects with critical yet often fluctuating deadlines

    What is it like working for Hilton?

    The future of hospitality is bright at Hilton (~~~/): a leading global hospitality company with a diverse portfolio of world-class brands (~~~) . Dedicated to filling the earth with the light and warmth of hospitality, we have welcomed more than 3 billion guests in our more than 100-year history. Hilton is proud to have an award-winning workplace culture, and we are consistently named among one of the World's Best Workplaces.

    We support the mental and physical wellbeing of all Team Members, so they can Thrive, thanks to innovative programs and benefits (~~~) such as workplace flexibility, career growth and development, and our Go Hilton travel discount program. Hilton prioritizes understanding and integrating our Team Members' unique perspectives and voices-along with those of our Guests, Owners, Suppliers, and Partners-to cultivate a diverse and inclusive (~~~) environment for all. Check out the Hilton Careers blog (~~~) and Instagram (~~~/) to learn more about what it's like to be on Team Hilton!

    We are an equal opportunity employer and value diversity at our company. We will ensure that qualified individuals with protected disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions of their role, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

    Hilton offers its eligible team members a comprehensive benefits package including medical and prescription drug coverage, dental coverage, vision coverage, life insurance, short-and long-term disability insurance, a 401(k) savings plan, paid time off, and our travel discount. The salary for this role varies by applicable and specialized experience and location (Colorado applicants: Please click here (~~~) for additional information.). Subject to plan terms and conditions, you will be eligible to participate in the Hilton Annual Incentive (Bonus) Plan, consistent with other team members at the same level and/or position within the Company.

    Job: Sales and Marketing

    Title: Analyst, Media Strategy and Planning

    Location: null

    Requisition ID: COR012NM