• Associate Director, Communications and Marketing - Genetics

    Regeneron PharmaceuticalsTarrytown, NY 10591

    Job #1158336945

  • Regeneron (NASDAQ: REGN) is a leading biotechnology company that invents life-transforming medicines for people with serious diseases. Founded and led for over 30 years by physician-scientists, our unique ability to repeatedly and consistently translate science into medicine has led to seven FDA-approved treatments and numerous product candidates in development, all of which were homegrown in our laboratories. Our medicines and pipeline are designed to help patients with eye diseases, allergic and inflammatory diseases, cancer, cardiovascular and metabolic diseases, pain, infectious diseases and rare diseases.

    Regeneron continues to accelerate and improve the traditional drug development process through our proprietary technologies and through ambitious research initiatives such as the Regeneron Genetics Center (RGC), which is conducting one of the largest genetics sequencing efforts in the world.

    The RGC is considered a 'biotech within a biotech' - a science-minded subsidiary of Regeneron with an entrepreneurial and humanitarian spirit, working to create the world's largest human genetics database. With a goal of identifying new drug targets and accelerating the development of new medicines, the RGC specializes in ultra-high-throughput exome sequencing, large scale informatics and data analysis, and translational science.

    The Associate Director, RGC Communications & Marketing, will be responsible for leading internal/external communications and strategic brand marketing efforts for the RGC. As the RGC evolves, so does their need for a distinct brand identity, dedicated communications support and external visibility management. This role will deploy marketing expertise to craft a unique, authentic and insights-driven external brand for the RGC as their business development, participant/collaborator recruitment and potential patient-facing activities accelerate. This role would also lead external announcements and materials development around new RGC collaborations, publications and other milestones, as well as serve as a liaison for incorporating the RGC into Regeneron's larger corporate story/reputation. Finally, this role will work closely with RGC leadership and HR business partners to develop, plan and execute RGC internal communications programs that keep this special team engaged and invigorated.

    The ideal candidate will have experience in the direct-to-consumer genetics and / or digital health business and will bring expertise in integrated marketing, market research & strategy, digital marketing, crisis communications and healthcare media relations

    The successful candidate will join a high-performing Corporate Communications & Citizenship team, which thinks strategically and executes at a high level to support our fast-growing company and unique culture -- where colleagues are passionate about their work and our mission to bring important new medicines to patients in need. The team is focused on developing strategies and programs in four key areas: building a strong corporate reputation for Regeneron, sustaining culture and driving engagement through employee communications, and entrenching corporate citizenship as core to Regeneron's identity - all while building understanding and support for our company, pipeline and science.

    Responsibilities:

    • Work directly with CC&C and RGC leadership to run strategic digital marketing, media relations and employee communications for the RGC

    • Develop external brand identity, voice and materials specific to the RGC and based on deep audience and sector research

    • Build and execute plans for integrated brand launch and continuous engagement

    • Lead internal and external communications around key milestones

    • Lead reactive and proactive strategic media engagement for the RGC; mine for new story angles, train spokespeople and prepare for interviews

    • Establish RGC leadership platforms and identify/manage external visibility for executives

    • Work closely with the RGC business development team to identify new collaborations to highlight; prepare creative materials to support collaboration efforts; and work directly with partners to create engaging and accurate materials

    • Partner with various leaders and teams across the company to integrate RGC objectives and messages to larger corporate narrative and brand

    • Manage and/or influence internal and external resources (team members, freelancers, agencies, budgets) to support and execute on our RGC communications priorities

    • Stay on top of trends in industry, genetics, consumer marketing and employee engagement to help educate our audiences and advance our work

    • Develop and track metrics to assess the effectiveness of our communications/marketing programs

    • Work closely with other internal and external partners in CC&C to further support group goals and early R&D communications

    Requirements:

    • Bachelor's Degree

    • Minimum of 8-10 years of relevant experience developing and managing compelling, engaging internal/external communications and marketing initiatives.

    • Passion for science and patient impact; curiosity and desire to learn.

    • Relevant knowledge and experience in market research, integrated digital and mobile marketing strategy, storytelling and content creation. Experience working with digital media and formats (intranets, video, mobile, etc.).

    • Proven competency in strategic communications and planning; direct experience with media relations, including crisis communications scenarios.

    • Deep scientific understanding; experience in genetics / consumer genetics space

    • Excellent writer and storyteller; superior verbal communication skills; ability to translate complex genetic research with a varied, thoughtful and creative approach for different audiences.

    • Ability to navigate ambiguity in a fast-growing company and determine priorities based on business/group/external context; confidence to share new ideas; strong influencer and relationship builder.

    • Ability to inspire agency partners and manage associated resources and budget.

    • Detail-oriented; strong organizational, prioritization, and project management skills.

    • Strong collaborator with the ability to seek and value input. High level of professionalism and confidence to work effectively with employees from all levels of the organization, including senior leaders, functional managers, research scientists and the general employee population.

    • Proven success working in a fast-paced environment requiring daily flexibility and continuous multi-tasking. Ability to operate with a keen sense of urgency and a results-oriented mindset.

    Preferred experience:

    • Previous experience working for a company in genetics, biopharma or related industry.

    • Previous marketing agency, PR/communications agency and/or relevant corporate experience.

    This is an opportunity to join our select team that is already leading the way in the Pharmaceutical/Biotech industry. Apply today and learn more about Regeneron's unwavering commitment to combining good science & good business.

    To all agencies: Please, no phone calls or emails to any employee of Regeneron about this opening. All resumes submitted by search firms/employment agencies to any employee at Regeneron via-email, the internet or in any form and/or method will be deemed the sole property of Regeneron, unless such search firms/employment agencies were engaged by Regeneron for this position and a valid agreement with Regeneron is in place. In the event a candidate who was submitted outside of the Regeneron agency engagement process is hired, no fee or payment of any kind will be paid. #LI-RE1 #INDG&A

    Regeneron is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability status, protected veteran status, or any other characteristic protected by law.

    An important note about privacy: Regeneron is committed to your privacy and will not ask for sensitive personal information such as social security number, date of birth or bank account details via email or social media. We do not interview candidates on Google Hangouts. Any questions about job listings can be directed to ~~~. We also do not hire for "at-home data entry" positions.

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