The Office of Communications at the Frank Batten School of Leadership and Public Policy seeks a creative and resourceful Associate Director of Marketing and Content. Serving a variety of areas across the school, the individual will develop and execute impactful, strategically focused marketing, social media, and editorial content to reach target audiences and drive the school's evolving brand. The Associate Director of Marketing and Content will be responsible for creating content and providing marketing leadership, coordination, and guidance across the school and its divisions with implementation of integrated marketing outreach activities via organic and paid media. The selected candidate will work with internal clients across the school to understand goals and shape and execute project plans that deliver measurable results.
The Associate Director of Marketing and Content will create or assist in the creation of all forms of digital and print communications, including editorial content, emails, newsletters, marketing collateral, social media, digital advertising, website content, and presentations. The individual will provide recommendations on content, publications, content platform integration, and opportunities that communicate the goals and advance the reputation of the Batten School.
Create and help facilitate dynamic content of various formats to be distributed across Batten School platforms, including print and digital publications, news, social media, web, and others
Lead and implement the Batten School's marketing strategy to support business goals, reach a variety of target audiences, and elevate the school's reputation
Plan and execute targeted, integrated marketing campaigns across paid and organic platforms
Plan and execute holistic marketing plans that are measurable, flexible, and demonstrate effectiveness and ROI
Develop a framework to more efficiently gather, analyze, and understand marketing data relevant to core business objectives (including social media assessment, surveying audiences, and reviewing analytics with the Director of Data Analytics)
Lead the Batten School's social media programs on platforms including Facebook, Twitter, Instagram, LinkedIn, and others
Manage a social media content calendar to ensure consistent and timely dissemination of content that aligns with communications priorities
Develop relationships with social influencers to amplify the school's strategic priorities
Other duties as assigned
At least 5 years of professional experience
Exceptional writing and editing skills and demonstrated ability to write for variety of platforms and voices(marketing copy, editorial, social media, etc.)
Exceptional track record of generating and managing creative, effective marketing and social media content to reach a variety of audiences
Passion for experimenting with creative and unfamiliar approaches to content creation and dissemination
Outstanding attention to detail
Ability to manage vendor projects and budgets in accordance with project scope
Strong interest in digital trends and identifying new opportunities to promote the school's programs and reputation
Master's Degree in English, Communications or Related Field
3+ years of experience leading marketing strategy and creating social media content
Previous work experience in a higher education institution
Knowledge of and experience with any of the following technologies:
MarketingCloud or other email marketing platforms
HootSuite or other social media management platforms
Drupal or other website CMS
Google AdWords and Google Analytics
Adobe Creative Suite
Photography and video production
The selected applicant will be required to complete a background check prior to their first day of employment per University Policy.
This position is open to remote workers however frequent travel to and from Charlottesville, VA will be required.
Anticipated Hiring Range: $80,000 to $90,000 commensurate with qualifications and experience.
PROCESS FOR INTERNAL UVA APPLICANTS: Please apply through your Workday Home page, search "Find Jobs", and search for "R0015285". Complete an application online and see below for documents to attach.
PROCESS FOR EXTERNAL APPLICANTS: Please visit UVA job board ~~~ , ( R0015285) complete the application and see below for documents to attach. Please note that multiple documents can be uploaded in the box or you can combine them into one PDF.
Complete an application online and attach:
Contact information for 3 references
***Please note that you MUST upload ALL documents into the CV/Resume box.
Applications that do not contain all of the required documents will not receive full consideration.***
For questions about the application process please contact Rhiannon O'Coin, Senior Academic Recruiter, ~~~
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