• Copywriter

    Citizens BankDedham, MA 02027

    Job #1165910230

  • Description

    Our in-house agency is growing at an exciting pace and our creative continues to exceed the expectations of our clients and leaders. We're looking for someone who's ready make their mark here. Someone who can present a cross-channel campaign to senior leadership one day and tackle a handful of small projects the next. Someone who works well with others and alone. Someone who checks their ego at the door. Come join our motivated and talented copywriters, designers and project managers who work hard (and still have time for a personal life).

    We need a Copywriter who can take complex banking products, like home equity lines of credit or rewards credit cards, and put them in "kitchen table" English. Help clear the way for consumers to understand how to select the best financial solutions to their life challenges.

    This role requires 4-7 years at an in-house or external ad agency with both print and digital experience (most importantly email, direct mail and online ads). An understanding of how to build and nurture relationships with customers through copy is key. We want to go beyond clichés and demonstrate our genuine desire to help people meet their personal goals and take the next step on their journey.

    Responsibilities:

    • Create copy solutions that deliver on, and keep pushing forward, our enterprise-wide brand platform, Made Ready.

    • Get to know our audience, what motivates them on their journey and what makes them ready at this point in life for the next step.

    • Partner with designers, project managers and creative directors to develop cross-channel ideas that are personalized to the target audience.

    • Expertly craft copy to motivate conversion - making the benefits of complex banking products clear and personally relevant to the consumer.

    • Successfully collaborate with colleagues to incorporate requested changes from internal business partners, department, legal and compliance reviewers.

    • Adopt an attitude of continuous innovation and iterate on work to improve results.

    • Develop and nurture relationships with colleagues - creative, account management, traffic -operating as a positive agent for improving internal communications and workflow.

    • Be a team player with a high creative standard, positive attitude and energetic work ethic.

    Qualifications

    • Excellent advertising or marketing communications portfolio, provide link or PDF

    • Superb writing & editing skills

    • Ability to write headlines that are clear, compelling, elicit emotion and drive action

    • 4-7 years' copywriting experience with an agency or brand

    • Experience writing for a bank, retail or other B to C accounts

    • Knowledge of best practices for email and direct mail marketing

    • Understanding of how to version for dynamic content

    • Proven ability to research, self-edit and write creatively under tight deadlines

    • Excellent organization and decision-making skills

    • Strong verbal communication and presentation skills

    • A versatile, team player with a positive attitude

    Education:

    • Bachelor's degree in English, Communications or similar field

    Hours & Work Schedule

    Hours per Week: 40 Hours

    Work Schedule: Monday through Friday

    Why Work for Us

    At Citizens, you'll find a customer-centric culture built around helping our customers and giving back to our local communities. When you join our team, you are part of a supportive and collaborative workforce, with access to training and tools to accelerate your potential and maximize your career growth.

    Equal Employment Opportunity

    It is the policy of Citizens Bank to provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to race, color, ethnicity, religion, gender, pregnancy/childbirth, age, national origin, sexual orientation, gender identity or expression, disability or perceived disability, genetic information, citizenship, veteran or military status, marital or domestic partner status, or any other category protected by federal, state and/or local laws.

    Equal Employment and Opportunity Employer/Disabled/Veteran

    Citizens Bank is a brand name of Citizens Bank, N.A. and each of its respective subsidiaries.

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