Copywriter

Are you ready for what's next?

Come explore opportunities within Brunswick, a global marine leader committed to challenging conventions and innovating next-generation technologies that transform experiences on the water and beyond. Brunswick believes "Next Never Rests," and we offer a variety of exciting careers and growth opportunities within united teams defining the future of marine recreation.

Copywriter

Brunswick Corporation

Role type: Full-Time

Location: Mettawa, IL (hybrid - 2 in-office days/week)

OVERVIEW

Brunswick is looking for a Copywriter to join our Creative Services team. You'll create marketing copy that brings our brands' stories to life. You'll also have opportunities to work on higher-level concepting for marketing campaigns. Creative Services is a growing team, and you'll collaborate with a talented crew of designers, copywriters, project managers, partners, and clients to encourage consumers to get on the water with Brunswick.

RESPONSIBILITIES

• Critically think through project briefs and customer journey to create engaging and appropriate messaging that fulfills our clients' objectives

• Collaborate with your design partner on each project to build creative, cohesive campaigns

• Collaborate on developing campaign concepts that stand out to consumers and fulfill our brands' objectives and tell their stories

• Develop on-brand copy that engages boating, fishing, and watersports enthusiasts across digital and print channels (print ads, digital ads, web copy, catalogs, brochures, point-of-purchase displays, tradeshow displays and more)

• Review creative proofs for spelling, grammar, and overall quality according to our in-house style guides

• Build your knowledge of our audience (boaters, anglers, watersports enthusiasts), their interests, and the marine industry

QUALIFICATIONS

• 8+ years of experience in an advertising/marketing agency or in-house marketing department

• Bachelor's degree in related field preferred but may be waived for candidates with relevant experience and exceptional portfolio

• Experience in collaboratively developing creative campaign concepts

• Experience producing copy across communication channels

• Demonstrated ability to adhere consistently to a brand's voice and move fluidly between multiple brand voices

• Strong time management to meet tight deadlines while working on simultaneous projects

• Experience editing and proofreading according to multiple style guides with acute attention to detail

• Basic understanding of SEO keyword usage

• Portfolio that demonstrates creative marketing copy across channels for multiple clients

Next is Now!

We value growth and development, recognizing that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying. Diversity of experience and skills combined with passion is a key to innovation and inspiration. Therefore, we encourage people from all backgrounds to apply to our positions. Please let us know if you require accommodations during the interview process.

Equal Opportunity Employer: Minorities/Women/Protected Veterans/Disabled

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#Brunswick Corporation