Demand Generation Specialist

Overview

Position Overview:

We'reon the hunt for a Demand Generation Specialist to join our growing team. This rolewill focus ondeveloping and executing comprehensive demand generation campaigns that drive brand awareness, lead generation, and revenue ~~~ part of your responsibilities,you'llbe in charge ofimproving conversion rates and increasing engagement with our target market. This meansyou'llhave to think creatively and strategically, always keeping our customers at the heart of what you do.The ideal candidate will have a strong understanding of healthcare industry trends, as well as experience inB2Bmarketing and lead generation.

Your Impact :

• Develop and implement demand generation strategies to increase brand awareness, drive website traffic, and generateleads

• Collaborate with cross-functional teams to create targeted campaigns that resonate with our targetaudience

• Utilize various channels such as email marketing, social media, SEO/SEM, events, and content marketing to reach potentialcustomers

• Monitor and analyze campaign performance, making data-driven decisions tooptimizeROI

• Manage the lead nurturing process by developing email workflows and tracking lead progression through the salesfunnel

• Stayup-to-dateon industry trends and competitor activities toidentifynew opportunities for growth

• Work closely with salesand customer success teamsto ensure alignment on goals andstrategies

• Continuously test and improve campaign tactics to drive greaterresults

What you bring:

• Bachelor's degree in Marketing, Business or related field preferred

• Minimum of 3 years of experience inB2Bmarketing or demand generation

• Experience in the healthcare industry highlypreferred

• Proventrack recordof executing successful marketingcampaigns

• Strong analytical skills with the ability to interpret data and make data-drivendecisions

• Excellent communication skills with the ability to collaborate effectively with cross-functionalteams

• Proficient in using marketing automation tools such as Marketo,HubSpot, or Eloqua

• Familiarity with CRM software (Salesforce preferred)

• Self-motivated with the ability to work independently in a fast-pacedenvironment

Bonus points:

• Experience in designing or building captivatingemails

• Experience with anyadditionalmarketing technologyplatforms

• Experience with Generative AI and/or Large Language Models

HealthEdge commits to building an environment and culture that supports the diverse representation of our teams. We aspire to have an inclusive workplace. We aspire to be a place where all employees have the opportunity to belong, make an impact and deliver excellent software and services to our customers.

Geographic Responsibility:

Type of Employment: Full-time, permanent

Travel%: 0

FLSA Classification (USA Only): Exempt

Budget/Revenue Responsibility:

Work Environment: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job:?

• The employeeis occasionally required tomove around the office. Specific vision abilities required by this job include close vision, color vision, peripheral vision, depth perception, and ability to adjust focus.

• Work across multiple time zones in a hybrid or remote work environment.

• Long periodsof time sitting and/or standing in front of a computer using video technology.

• May require travel dependent on company needs.

The above statements are intended to describe the general nature and level of the job being performed by the individual(s) assigned to this position. They are not intended to be an exhaustive list of all duties, responsibilities, and skills required . HealthEdge reserves the right to modify , add, or remove duties and to assign other duties as necessary. In addition, reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position in compliance with the Americans with Disabilities Act of 1990 . Candidates may be required to go through a pre-employment criminal background check.

HealthEdge is an equal opportunity employer. We are committed to workforce diversity and actively encourage all qualified persons to seek employment with us, including, but not limited to, racial and ethnic minorities, women, veterans and persons with disabilities.

#LI-Remote

Job Locations US-Remote

ID 2024-4094

Category Marketing

Position Type Full-Time

HealthEdge provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.