Communications Specialist (Digital Marketing)
Vanderbilt University Medical Center's Department of Strategic Marketing is seeking a collaborative, analytical and dynamic digital marketing communications specialist with expertise in:
Planning and executing digital marketing campaigns: SEM/SEO, marketing automation, reputation management and review solicitation, local listings management, paid social media and display advertising.
Measuring and reporting on the performance of digital marketing campaigns.
Experience with cross-channel campaigns, including marketing automation, is a plus.
This person will lead inbound marketing and digital/paid social media strategies in collaboration with others; and manage day-to-day digital marketing execution, directly and with outside agency/vendor support. The right candidate will have proven success in customer acquisition and lead generation campaigns. The position works closely with web, social media, insights & analytics, content, UX and market development colleagues to optimize multi-channel communications efforts.
Plan and execute digital and inbound marketing campaigns: SEM/SEO, marketing automation, reputation management and review solicitation, local listings management, paid social media and display advertising. This may include development of relevant landing pages.
Work with team members to measure and report performance of digital marketing campaigns and assess against goals.
Collaborate with and oversee work of outside agency partners.
Identify trends and insights, and subsequently optimize spend and performance.
Collaborate with team members to create landing pages, maintain marketing automation workflows and optimize performance.
Evaluate emerging technologies, provide input and make recommendations about adoption.
Provide functional expertise, best practices and recommendations about execution of digital campaigns.
Ensure appropriate planning and resources are in place to accomplish goals.
Consult with internal departments about best practices in digital marketing, particularly paid social media, SEM and local listings.
Participate in a rotation of team members to monitor and manage in-bound messaging on social media channels, including some evening and weekend coverage.
Bachelor's degree in marketing, communications, or related field
At least 2 years of related professional experience
Proven and demonstrable working experience in digital marketing, including Google Ad and paid social media campaigns; healthcare experience preferred
Ability to work in cross-functional teams
Strong analytical skills and data-driven thinking
Proficiency with (and proven ability to quickly learn) a range of digital marketing tools and technologies, e.g.,:
Call-tracking and dynamic phone numbers
Website, SEM/keyword tools: Google Analytics, Moz, SEM Rush, SpyFu, etc.
SEO data aggregation and reputation management tools (e.g., Yext, Binary Fountain)
Marketing automation, particularly Marketo
Social media listening tools (Sprinklr)
Current with trends and best practices in online marketing and measurement
Bachelor's Degree (or equivalent experience) and 2 years relevant experience
Licensure, Certification, and/or Registration (LCR):
Job Professional and Managerial
Organization: Content and Social Engagement 108318
Title: Digital Marketing Communications Specialist
Location: TN-Nashville-3401 West End Ave
Requisition ID: 2001207
Vanderbilt University Medical Center is committed to principles of equal opportunity and affirmative action.