Automation Anywhere is a global leader in Robotic Process Automation (RPA), empowering customers to automate end-to-end business processes with software bots - digital workers that perform repetitive and manual tasks, resulting in dramatic productivity gains, improved customer experience and more engaged employees. The company offers the world's only web-based and cloud native intelligent automation platform combining RPA, artificial intelligence, machine learning and analytics right out of the box, to help organizations rapidly start and scale their process automation journey. With offices in more than 40 countries and a global network of 1,200 partners, Automation Anywhere has deployed over 1.7 million bots to support some of the world's largest enterprises across all industries. For additional information, visit ~~~ .
The leader for messaging and content marketing will oversee message development, editorial, content production and a studio of editors and writers. You will work closely with cross functional leaders to develop and drive the company point of view, key narratives and messaging that positions Automation Anywhere as the authority in RPA and Intelligent Automation. This person will drive the development of thought leadership content and campaign assets to support outbound, inbound and demand generation goals.
You'll work with cross functional experts to guide content development and execution across the buyer's journey. You'll have a deep understanding of our customers and use those insights to inform our company point of view, content strategy, thought leadership, and buyers journey execution.
You are: Strategic. Creative. Analytical. An Influencer and Advocate. Dynamic. Data-driven. You are fearless leader who can bring the best out of teams and business partners. You are someone who can engage with executives at a high level and at the same time coach your team in juggling multiple project streams while continually thinking about the details. You know how to push without being pushy and you thrive in complex environments. You can clearly envision a path to completion and manage to it while staying on target. And most of all, you enjoy working with talented and driven people in a fast-paced environment that will challenge you to reach the next level.
Lead, coach and staff a team of messaging leaders, editors, content producers, writers and marketing agencies
Lead the creation of messaging and compelling stories based on target personas, key trends, competitive landscape, and points of differentiation
Responsible for content strategy, development/implementation, and management of all relevant content and assets
Work closely and collaborative with marketing operations to analyze content performance and determine how to make changes to content to best optimize performance.
Bachelor's degree in marketing or related field
10+ years of experience creating content for the web across several disciplines (text, design, video, etc.) and media (blogging, guides, whitepapers, research, infographics, podcasts, etc.) within tech/SaaS company
Ability to travel - 25%
Pref erred Background & Skills
Experience developing content strategy and framework from the ground up
Knowledge and understanding of current trends in digital media/social media
Hands-on experience identifying opportunities, researching & analyzing emerging issues and developing strategic responses
Be an impactful storyteller - comfortable in any arena evangelizing our brand mission
Have a wealth of understanding of the trends shaping customer behavior
Be comfortable giving creative feedback as well as interpreting insight from data
Have a natural ability to apply creative thinking to business problems
Proven to be capable of guiding and nurturing creative work that meets business briefs
Have an attention to detail, very high-quality standards and principles when it comes to brand integrity and acting against insights
Be a seasoned collaborator with the ability to operate cross functionally
Excellent analytical, verbal and written communication/presentation skills, and a proven ability to work collaboratively across a number of internal and external teams
Strong project management skills
Why Automation Anywhere?
At our company each person brings their unique talents to work as a team and make a difference.
As the leader in Robotic Process Automation (RPA), we provide a very compelling product where our teams are breaking new ground every day and given an environment to grow their skills and have fun along the way. Our technology is the game changer, and our people give us the edge to better our world and go be great!
Automation Anywhere is an Affirmative Action and Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, genetic information, age, disability, veteran status, or any other legally protected basis.