Head of Social

Aspen Dental Management, Inc. (ADMI) was founded in 1998 by Robert Fontana and provides business support services to Aspen Dental practices across the US. When Aspen Dental was created, it was to break down the barriers that made it hard for patients to keep up with their dental health-affordability, transparency, and access. Realizing the key to better patient care started with the provider, we changed how the dental business worked. We built new relationships, expertise, and tools to help dentists run their businesses more effectively and better care for their patients. We have changed access to dental care nationwide. By providing business support in all areas, including Operations, Accounting, Finance, Marketing, Human Resources, Revenue Cycle, Scheduling, and Customer Service, we allow the practitioners to focus on clinical care.

Job Description:

We are seeking a dynamic and experienced individual to join our team as the Head of Social Marketing. This role will be responsible for overseeing both paid social and organic social strategies to drive brand awareness, engagement, and business growth. The ideal candidate is a strategic thinker with a deep understanding of various social media channels and their best practices. They should possess strong leadership skills, creativity, and a passion for staying up-to-date with evolving social media trends and technologies.

Responsibilities:

• Develop and execute a comprehensive social media strategy that aligns with our Aspen brand objectives, target audience, and marketing goals.

• Lead and manage a team of social media specialists, providing guidance, coaching, and feedback to ensure the team's productivity and success.

• Create and implement paid social media advertising campaigns across platforms such as Meta (Facebook, Instagram) Tik Tok and Snapchat, optimizing for reach, engagement, and conversions.

• Manage and grow our company's organic social media presence across platforms, focusing on content creation, community management, and audience engagement.

• Collaborate with cross-functional teams to integrate social media strategies into broader marketing initiatives, including campaign launches, product promotions, and brand partnerships.

• Monitor social media performance metrics and provide comprehensive reports, insights, and recommendations to measure the effectiveness of social media efforts and inform future strategies.

• Stay up-to-date with industry trends, emerging platforms, and best practices in social media marketing, using that knowledge to innovate and enhance our social marketing approach.

• Stay informed about new platform features, tools, and algorithm updates, ensuring our social media strategies leverage the latest advancements to drive optimal results.

• Foster relationships with influencers, brand advocates, and relevant industry partners to amplify our social media reach and foster brand advocacy.

• Ensure compliance with legal and regulatory requirements in social media advertising and content, taking appropriate steps to protect the brand's reputation and integrity.

Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field. MDA preferred

-15-20 years proven experience in social media marketing, including both paid and organic strategies, with a focus on driving business growth and engagement.

• Strong knowledge of various social media channels, including Facebook, Instagram, Tik Tok and Snapchat, and emerging platforms.

• Demonstrated expertise in paid social media advertising, including campaign planning, optimization, and performance measurement.

• Experience in managing and leading a team, with strong mentoring and coaching abilities.

• Excellent written and verbal communication skills, with the ability to craft compelling content, engage with audiences, and maintain brand consistency.

• Creative mindset with the ability to think outside the box and develop innovative social media campaigns.

• Analytical skills to interpret data, metrics, and insights to drive strategy and decision-making.

• Familiarity with social media management tools, analytics platforms, and marketing automation software.

• Strong organizational and project management skills, with the ability to handle multiple priorities and meet deadlines in a fast-paced environment.

• Passion for social media, digital marketing, and staying up-to-date with industry trends.

• A collaborative and team-oriented approach, with the ability to work effectively across various departments and stakeholders.

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Salary: 170k - 200K + bonus opportunity.