• JanSport and Eagle Creek Art Director

    VF CorporationDenver, CO 80238

    Job #904604591

  • Job Description

    JanSport & Eagle Creek: Two Great Brands, One Amazing Job Opportunity

    It just made sense. In 2019, JanSport and Eagle Creek came together to form one organization. Both brands share an authentic heritage in the outdoors and are grounded in exploration and adventure.

    JanSport and Eagle Creek make best-in-class bags, travel products and accessories that enable people to get out, explore and have fun. Eagle Creek's "Find Your Unknown" spirit and JanSport's heartbeat of Freedom and Expression create a culture of innovation, teamwork and a love of adventure in all its forms.

    We're looking for teammates who embody these values. We work hard to bring durable, innovative products to market and build them to last a lifetime. Both brands are committed to lightening our collective footprint on the planet and are constantly striving to build products and processes focused on sustainability.

    Both JanSport and Eagle Creek give back to the community through programs like Outdoor Outreach, the Adventure Travel Conservation Fund and Big City Mountaineers, among others.

    Those with a love of travel and the outdoors, a commitment to sustainability, and a spirit of adventure will fit in nicely with this team and at VF Corp, the world's largest apparel and footwear company comprised of more than 27 brands. We are founded as a culture of learning and take great pride in our ability to facilitate learning opportunities to our employees by providing the resources and tools necessary to build each individual's personal strengths to achieve future goals. In order to prioritize career growth within our company, Eagle Creek and JanSport offer seminars and learning opportunities on topics such as Leadership, Communication, Collaboration and Technical Skills to ensure our employees are self-motivated and developing to the pace of our rapidly growing business.

    Start your journey with JanSport and Eagle Creek.

    JanSport and Eagle Creek Art Director: Become the Newest Member of the JanSport and Eagle Creek family.

    In this role, you will develop and apply the marketing strategy of JanSport and Eagle Creek. It is your responsibility to help formulate concepts, execute and design against them for ad campaigns in print, film, outdoor and social. To deliver high quality performance, intimate working knowledge of the brand and market(s) is expected. You will bring expertise in graphic design skill sets such as creating visual concepts and storytelling, using computer software or by hand, to communicate ideas that inspire, inform, and engage with our consumers. You will be instrumental in developing aesthetics for all categories and branding for events globally. On a regular basis, you will work with your counterparts in Product Design, translating the approved concepts to retail and packaging.

    How You Will Make a Difference:

    1. Create a seasonal product story and develop an ongoing, multi-season campaigns.

    2. Works with Integrated team to develop creative concepts and executions of assigned product(s).

    3. Lead and assist photo shoots, both location and studio top, including prep, styling, and editing.

    4. Partner with marketing counterpart, reviewing and developing creative brief to assure alignment.

    5. Present design concepts to senior leadership in Creative and Marketing determining the scope of projects and delivering the desired storytelling.

    6. Oversee studio to iterate approved concepts.

    7. Supports the Creative Team creation with the creation of original artwork such as logos, layouts, tech drawings, event apparel, set design, studio photography direction and retouching.

    8. Maintain creative excellence while seeking ways to improve innovation and scalability

    9. Plan, analyze, and create visual solutions to marketing and communication challenges, finding the most effective way to get messages across in all brand touchpoints (digital, consumer and trade facing)

    10. Concept motion graphics such as gifs and small videos for email, onsite and advertising needs.

    11. Expert with industry trends and software techniques as you will give guidance as how to target the Eagle Creek and JanSport and reach them in a meaningful way.

    Skills for Success:

    Years of Related Professional Experience: 5+ years

    Educational/ Position Requirements:

    • A Bachelor's degree in Graphic Design or related field and a minimum of 5 years of design experience

    • Expert in Adobe InDesign, Illustrator and Photoshop

    • Exceptional understanding of Mac platform

    • Understanding of Adobe Premiere Pro

    • Print experience necessary

    • Knowledgeable in 4 color printing and prepress process

    • Traditional art skills such as drawing, illustration and mixed media preferred

    • Participant in outdoor/music/art/street culture preferred

    • Ability to prioritize and manage workload while meeting deadlines

    • Detailed oriented

    • Ability to combine art and technology to communicate ideas through images and the layout of websites and printed pages.

    Special Physical and/or Mental Requirements:

    • Travel by air and overnight, as required 5% amount of time.

    VF Corporation outfits consumers around the world with its diverse portfolio of iconic lifestyle brands, including Vans®, The North Face®, Timberland®, and Dickies®. Founded in 1899, VF is one of the world's largest apparel, footwear and accessories companies with socially and environmentally responsible operations spanning numerous geographies, product categories and distribution channels. VF is committed to delivering innovative products to consumers and creating long-term value for its customers and shareholders.

    VF Diversity Vision Statement

    VF is committed to creating an inclusive environment that welcomes and values the differences among all of our associates, customers, suppliers and the communities in which we live and conduct business. The continued success and growth of VF is enhanced through initiatives that promote diversity throughout VF around the ~~~ is an equal employment opportunity/ affirmative action employer of minorities, females, protected veterans and the disabled. VF is committed to providing equal opportunities in employment, and treating our VF associates and VF applicants without discrimination on the basis of their race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, protected veteran status, HIV/AIDS status, or any other legally protected factor.

    Updated 06/11/2019