Marketing Communication Specialist
CO - Westminster
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Who We Are:
Ball Corporation supplies innovative, sustainable packaging solutions for beverage, personal care and household products customers, as well as aerospace and other technologies and services primarily for the U.S. government. Ball Corporation and its subsidiaries employ more than 17,500 people worldwide and reported 2018 net sales of $11.6 billion. Ball is dedicated to creating an inclusive environment and is proud to be an equal opportunity employer. Ball Corporation is committed to recruiting, training, compensating and promoting regardless of race, color, religion, gender, gender identity or expression, sexual orientation, disability, age, or veteran status.
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Marketing Communication Specialist's responsibilities include creating original content through researching and interpreting marketing materials based on beverage trends and packaging industry-related topics. Marketing team member will drive results by creating and distributing marketing content to promote the can as the most sustainable package type.
Our ideal candidate has a dual-minded approach: You are highly creative and an excellent writer, but can also be process-driven, think scale, and rely on data to make decisions. We are looking for a team member who has a passion for all things beverage, a knack for identifying trends and experience in social media and/or content development.
Position the can as the most sustainable beverage package with customers through unique, targeted content development
Accountable for all content marketing initiatives to drive traffic, engagement, and leads that deliver sales and improve customer retention.
Research and interpret industry-related topics for use in marketing materials including but not limited to: newsletters, website, blogs, social channel content, whitepapers, marketing collateral, ebooks, infographics, templates, guides.
Segment lists based on behaviors like past email engagement and website interactions (content downloads, site page visits, etc.).
Maintain relationship with corporate and global sustainability team to maintain consistent statistics and messaging
Build initial foundation of content, then create 1-2 resources per month to drive leads, subscribers, awareness, and/or other important metrics.
Institute and manage ongoing email campaigns including template designs, calls-to-action, and content. Optimize campaigns by reviewing, revising, and improving campaigns
Manage content calendar for outbound customer communications across all channels.
Leverage data to analyze performance and inform content roadmaps that align with prospect and industry trends
Grow subscriber base by providing regular, helpful content that is aligned with reader needs and interests while continuously measuring and optimizing communications.
Collaborate with designers, product marketers, sales professionals, and external influencers and industry experts to produce relevant content that meets the needs of both key stakeholders and our audience.
Development of editorial governance so content is consistent with brand voice, style and tone.
Build and maintain content repository.
3-4 year minimum experience in communication, content creation role, or similar experience
Past experience building audiences either online or offline (portfolio of examples required)
Exemplary writing and editing skills in English
Proficient in SEO, basic design programs
Strong skills in data analysis and research
Editorial mindset that seeks to understand what audiences consume and how to create it
Must understand the basic best practices of the main social media channels, which content and approaches work on each and why
BS in Marketing, English, Journalism or other relevant field
Relocation for this position is NOT Available
Ball Corporation offers comprehensive benefits packages, including paid holidays/vacation, affordable medical, dental, life insurance, tuition reimbursement, ESPP, and retirement plans.
Equal Opportunity Employer
Minority, Female, Disabled, Lesbian, Gay, Bi-sexual, Transgender and Veterans.