Do you dare to reinvent the future of education?
At Cengage, we are harnessing the power of tech to build a future where all learners have the tools and confidence to achieve their goals.
As a Cengage employee, you will blaze a new trail to transform the way people learn. Collaborating with the best of the best, you will feel challenged and inspired to do breakthrough work. With the support of our united team, there is no limit to what you can imagine, create and set in motion.
Are we right for you?
We set the bar higher by bringing our unique talents and point of view to the table every day. We are curious and comfortable with change and are willing to take risks to transform education. Most importantly, with everything we do, we put learning first.
What You'll Do Here:
You love words. They're a puzzle for you and you get endless satisfaction tinkering with them to create dynamic messages that excite and entice new customers. That makes you a perfect candidate to join the Cengage Content Team as a Marketing Copywriter.
Of course, you must live in the Boston, MA or Clifton Park, NY area. Why? Because we want to see you a lot and have you contribute to our energetic team. Plus, we all work better when we work together.
You'll put your unique spin on the Cengage story as you apply it to writing across multiple channels and formats-all while properly applying brand voice and the content guidelines.
Cengage is an innovative force in the education market, delivering learning technology, content and services for higher education and beyond. We're changing the lives of students with innovative new offerings like Cengage Unlimited, so you'll have plenty to write about. Why not join us?
Create clear, engaging and consistent content for a variety of marketing campaigns designed to cultivate customer relationships and drive action
Ensure grammatical accuracy, message clarity and a consistent style and voice across all content
Write copy for all channels and formats, including emails, landing pages, ebooks, infographics, blogs, flyers, social media, surveys, events, video and direct mail
Apply writing strategies for the digital world, integrating SEO best practices into all web content
Proofread copy and review page layouts with a keen attention to detail
Collaborate with the web and creative teams about layout and design to effectively convey brand spirit and a unique customer value
Seek to always optimize content performance, using key metrics and performance indicators (KPIs) to elevate content quality and drive business goals
Conceive and produce effective marketing campaigns, aligned with corporate brand guidelines
Adopt the style, tone and voice for different campaigns and audiences
Write on unfamiliar topics as needed
Work independently and manage simultaneous projects with many moving parts
Collaborate well with stakeholders, incorporating feedback to meet goals while remaining consistent with the company brand
Skills You Will Need Here:
Bachelor's degree in communications, advertising, journalism or related discipline
2-4 years of experience writing, ideally in marketing
Possess exceptional writing, editing and proofreading skills
Execute with a sense of urgency and a strong attention to detail
Communicate well and with confidence
Multitask to meet deadlines, without breaking a sweat
Get excited about collaborating across teams to make marketing messages that "work"
Sleepwalk dreaming of AP Stylebook conventions
Be goal driven, yet demonstrate flexibility-adapting to opportunies as they arise
Work well independently and with minimal supervision
Maintain ownership and accountability for one's own work
Have proficiency with Microsoft Office Suite, and enjoy technology, including cloud collaboration tools, web content management systems, social media platforms and digital asset management systems
Be a fearless champion for the written word
Job Locations US-MA-Boston
Posted Date 5 months ago (8/16/2019 1:00 PM)
Requisition ID 2019-6754
Job Function Marketing
Cengage is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, marital status, parental status, cultural background, organizational level, work styles, tenure and life experiences. Or for any other reason. You may view Cengage's EEO/Affirmative Action Policy signed by CEO Michael Hansen and Equal Employment Opportunity is the Law notice by clicking on their corresponding links.
Cengage is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at ~~~ or you may call us at +~~~.