• Marketing, Engagement Strategy Lead (Cambridge, MA)

    PhilipsCambridge, MA 02238

    Job #1501009350

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    If you are a Colorado resident and this role is a field-based or remote role, you may be eligible to receive additional information about the compensation and benefits for this role, which we will provide upon request. You may c ontact ~~~, option 5, for assistance.

    In this role, you have the opportunity to

    Drive audience-centric marketing campaign planning, brand and reputation programs, and customer engagement activities for the North America Market, fueling growth for its rich portfolios of health technology products and solutions in the United States and Canada. You are a forward-thinking marketer who keeps a pulse on both digital and offline market trends that drive awareness, generate interest, create demand, build loyalty, and enable funnel velocity.

    You are responsible for:

    Developing audience-based engagement strategy and reputation programs

    • Develop and execute an audience-based strategy to engage with customers across all channels (i.e. digital, events, sales enablement, etc.) and generate interest in Philips products and services amongst key decisions-makers (e.g. c-suite level, heads of departments, clinicians)

    • Lead a strategic planning cadence with business leaders, aligned with go-to-market strategy for key audiences and sales priorities

    • Serve as a change agent who champions marketing excellence and best practice sharing across the organization

    • Identify key performance indexes (KPIs) to continuously measure and optimize omni-channel performance

    Delivering efficiencies in the creative development process

    • Design, execute and optimize multiple marketing campaigns and programs, in close collaboration with Brand, Creative, Digital Services and ABM teams

    • Work with internal and external stakeholders to drive the production of engaging content (e.g. case studies, white papers, landing pages, articles, blog articles, video)

    • Set-up a process for testing and optimizing creative, landing pages, email drip campaigns and conversion funnels

    Leading strategic partnerships and thought leadership in support of audience engagement

    • Connect externally with professional societies, patient advocacy organizations and local health technology leaders to build and strengthen strategic partnerships

    • Support the development of corporate Key Thought Leadership activities and content (e.g. webinars, focus groups, events)

    • Foster collaboration and on-time execution of activities through regular update meetings

    To succeed in this role, you should have the following skills and experience:

    • Relevant bachelor's degree required, MBA preferred

    • 7+ years of marketing experience in a multi-national healthcare company or a large advertising agency working in the healthcare sector (B2B, B2G)

    • High level of expertise in digital marketing, brand awareness, demand gen and lead management, experience with online and offline channel mix

    • Strong project management expertise, structured thinker / analytical approach

    • Exemplary time management and prioritization skills

    • Strategic problem solver with strong influencing skills across multiple stakeholders at different levels within an organization

    • Proven ability to synthesize conceptual thinking to operational functions

    • Effective communicator with internal and external partners

    • Team-player who thrives in complex, matrix organizations

    • Experience in 3rd party vendor management and oversight

    • Familiarity with Microsoft Office Suite, including Teams

    • Must be based in Cambridge, MA or within driving distance of the Philips Cambridge office

    You are a part of

    Philips (NYSE: PHG, AEX: PHIA) is a leading health technology company focused on improving people's health and enabling better outcomes across the health continuum from healthy living and prevention, to diagnosis, treatment and home care. Philips leverages advanced technology and deep clinical and consumer insights to deliver integrated solutions. The company is a leader in diagnostic imaging, image-guided therapy, patient monitoring and health informatics, as well as in consumer health and home care.

    Why should you join Philips?

    Working at Philips is more than a job. It's a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum. Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways. Learn more by watching this video.

    To find out more about what it's like working for Philips at a personal level, visit the Working at Philips page on our career website, where you can read stories from our employee blog. Once there, you can also learn about our recruitment process, or find answers to some of the frequently asked questions.

    It is the policy of Philips to provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to race, color, ethnicity, religion, gender, pregnancy/childbirth, age, national origin, sexual orientation, gender identity or expression, disability or perceived disability, genetic information, citizenship, veteran or military status or a person's relationship or association with a protected veteran, including spouses and other family members, marital or domestic partner status, or any other category protected by federal, state and/or local laws.

    As an equal opportunity employer, Philips is committed to a diverse workforce. In order to ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Veterans' Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants that require accommodation in the job application process may contact ~~~, option 5, for assistance.

    Equal Employment and Opportunity Employer/Disabled/Veteran



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