• Marketing Specialist (Demand Generation)

    Wolters KluwerSaint Paul, MN 55145

    Job #1769401345

  • Job Description Summary

    Under general supervision, responsible for planning and implementation of marketing programs or projects that support organizational marketing objectives. Works individually or with a team on various marketing activities which may include: advertising, market research, product marketing, e-commerce marketing, direct marketing and/or communications. May also work on developing marketing forecasts, estimating costs, preparing pricing studies, and/or monitoring program/project budgets.

    Job Description

    The person will be responsible for thoroughly understanding critical market-related information such as customer needs processes, competitive threats, trends and opportunities in order to define and execute an effective campaign strategy that achieves our revenue goals. This position works without appreciable direction, exercising considerable latitude in determining objectives and approaches to assignment.

    Essential Duties and responsibilities:

    • Develops strategy and executes Marketing campaigns in a mix of channels to drive MQLs and in the end revenue.

    • Defines and executes campaign strategy for the segment's portfolio of products, including email, paid advertising, media, sales materials and promotions and trade shows while maximizing ROI.

    • Conducts sub-segmentation analysis around persona needs and buying preferences.

    • Provides direction to Content Marketing Manager for the development of press releases, case studies, testimonials, insights, etc., to increase market awareness.

    • Collaborates with the Events Specialist to select and prioritize relevant trade shows for the segment and provides strategic direction to sales.

    • Works closely with Product Management to establish the segment marketing plan, revenue forecasting, campaign priorities and relevant pricing strategies and tactics. Advocates specific product and segment marketing plan and revenue forecasting channel strategies and tactics.

    • Works with customers directly to understand customer needs; participates in sales calls, trade shows, and industry events. Works closely with Product Management to define, modify, enhance, adapt, and deliver products for the respective market segment.

    • Develops marketing plans informed by a deep understanding of assigned market segment and actively monitors, communicates, acts upon changes relevant to customer and competition.

    • Proactively addresses sales and revenue variances for markets assigned - both short and projected long-term.

    • Proactively identifies and champions new revenue opportunities.

    • Works with Sales and Product Management to develop relationships with key associations, core affiliates, and other third parties.

    Qualifications:

    • Bachelor's Degree in Marketing, related field, OR equivalent.

    • Minimum of 3 years of business experience.

    • Competence with marketing to professionals in a B2B environment; specific exposure to tax, accounting or legal a definite asset.

    • Bilingual is an asset

    • Experienced with: Pardot, Salesforce, Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).

    Additional Qualifications:

    • Demonstrated ability to identify, recommend, and position products to optimize revenue potential.

    • Strong interpersonal skills; demonstrated ability to work collaboratively with a wide range of individuals at all levels of the organization.

    • Ability to work independently and in a team environment in a positive and supportive manner.

    • Strong analytical problem solving, and decision-making skills.

    • Excellent organization, negotiation, and project management skills.

    • Ability to manage multiple projects simultaneously and achieve goals without conflict.

    • Creative, flexible and inquisitive; strong initiative and self-motivation.

    • Excellent follow through, attention to detail, and time management skills.

    EQUAL EMPLOYMENT OPPORTUNITY

    Wolters Kluwer U. S. Corporation and all of its subsidiaries, divisions and customer/business units is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.