Paid Media Specialist

Adecco is seeking a highly skilled Paid Advertising Specialist for our client Fluke in Everett Washington. Candidates must be able to work onsite in Everett, WA. Monday through Friday.

The ideal candidate will have a strong background in managing paid advertising campaigns, be results driven and the experience to optimize campaigns, propose new strategies, and expand into other advertising opportunities.

Key Responsibilities

• Manage and optimize paid advertising campaigns on Google Ads, Bing Ads, and Meta.

• Monitor and report on KPIs monthly, including CTR, ROAS, total conversions, CPC, and search impression share.

• Conduct A/B tests using various campaign types and structures to identify optimal strategies.

• Test new ad copy, images, and other creatives to improve campaign performance.

• Work closely with our graphic designer to build new ad creatives.

• Ensure ads are up to date with the latest images, videos, and other content.

• Utilize Google Analytics and other data sources to optimize ongoing campaigns.

• Manage keyword targeting and continually refine strategies to maximize ROI.

• Propose new campaigns and budget changes based on performance analysis and business objectives.

• Utilize boosting for high-performing posts and content.

• Provide ongoing optimization to all ad channels and campaigns.

• Develop campaigns targeting each sale, starting in advance and running through completion.

• Optimize and A/B test for Paid Ads

• Research competitor's advertising practices and suggest new strategies as relevant

• Define the Performance Marketing agenda, setting and measuring against business (ROAS) and channel level (CAC/CPP) targets

• Be on the forefront of the latest ad-technology and offer new insights on how to drive business value with existing tools, while making recommendations for new ones.

• Assist the Fortive Digital Marketing teams in finding insights and opportunities related to our operating companies' digital properties and marketing channels. Transform those opportunities into actionable plans that drive measurable positive outcomes.

• Ability to operate in a high-energy, high-intensity and rapidly evolving environment

Additional Responsibilities

• Stay informed about industry trends and emerging advertising platforms to identify new opportunities for growth and optimization.

Qualifications

• Bachelor's degree in Marketing, Advertising, Business, or a related field.

• Minimum 2 years marketing experience (B2B preferred)

• Proven experience managing paid advertising campaigns on Google AdWords, Bing Ads and Meta.

• Strong analytical skills and experience with data-driven decision-making.

• Excellent communication and collaboration skills.

• Ability to thrive in a fast-paced environment and manage multiple projects simultaneously.

• Google AdWords and Bing Ads certifications are preferred.

• Advanced Excel skills

• Strong written and verbal communication skills, especially as it involves communicating technical concepts and ideas in a non-technical, simple manner.

• Familiarity with SEO/SEM and Google Analytics (GA4

• Motivated self-starter with the interpersonal skills required to work with others in a collaborative environment

Pay Details: $32.00 to $34.00 per hour

Benefit offerings available for our associates include medical, dental, vision, life insurance, short-term disability, additional voluntary benefits, EAP program, commuter benefits and a 401K plan. Our benefit offerings provide employees the flexibility to choose the type of coverage that meets their individual needs. In addition, our associates may be eligible for paid leave including Paid Sick Leave or any other paid leave required by Federal, State, or local law, as well as Holiday pay where applicable.

Equal Opportunity Employer/Veterans/Disabled

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The Company will consider qualified applicants with arrest and conviction records subject to federal contractor requirements and/or security clearance requirements.