Public Relations & Digital Content Manager

Public Relations & Digital Content Manager

Location

Greensboro, NC, US, 27409

Position Type: Professional

Transport is at the core of modern society. Imagine using your expertise to shape sustainable transport solutions for the future? If you seek to make a difference on a global scale, working with next-gen technologies and the sharpest collaborative teams, then we could be a perfect match.

What you will do

The Public Relations and Digital Content Manager will develop content driving consistent communications across multiple external channels to strengthen our identity and corporate reputation, help drive the success of our commercial strategies, and improve customer and employee value propositions. The position develops content and materials - and supports engaging events - for Volvo Group North America, Mack Trucks and Volvo Trucks North America (VTNA) that deliver a powerful, personalized, and seamless experience for stakeholders - and result in a positive view of our company and organization. This role reports to the Director of Public Relations.

The Public Relations and Digital Content Manager will

• Write external and internal communications, including press releases, talking points, website content, social media posts, intranet articles, e-board communications and stories.

• Storyboard, write, design, edit and proofread content for external channels, including digital, collateral, presentations, advertising and signage.

• Compile weekly press coverage reports for Mack Trucks, Volvo Trucks North America and Volvo Group North America.

• Be involved in the design and execution of a clear, differentiated digital communications strategy that can grow brand awareness, drive sustainable internal and external audience engagement, and support the company's communication and business objectives.

• Develop content and maintain schedule for corporate social media channels (Facebook, Volvo Group LinkedIn, and X).

• Work with Volvo Group brands to curate content from colleagues, customers, dealers, and other stakeholders for the purposes of developing stories, social content and more.

• Work with department leadership to support the planning and implementation of virtual, hybrid and in-person special events/projects, including but not limited to press events..

• Analyze website traffic and social media engagement utilizing tools such as Adobe Analytics and Hootsuite. Provide recommendations to enhance user experience and engagement.

• Be familiar with and able to use all departmental processes for distribution and archiving of various corporate communications to internal/external audiences, via channels including the intranet, electronic bulletin boards, email lists, and SharePoint sites.

Who are you?

A bachelor's degree in Public Relations, Communications, Journalism, Marketing or related fields is required with at least 8 years of experience. You are a talented writer and have a strong knowledge of and confidence in the use of social media and website platforms (X, Facebook, YouTube, and LinkedIn), and experience working with social media management tools (e.g., Hootsuite). Graphic design and previous transportation experience desirable.

To be the perfect match for this role, your critical competencies will include:

• Superior ability to understand and interpret needs of different stakeholders and audiences, as well as the strategic, corporate reputation and employer branding aspects of our business.

• Strong ability to understand complex information and write clear, concise messages for both internal and external audiences.

• Strong leadership, strategic reasoning, creative, planning and execution abilities.

• Excellent written, illustrative, presentation and people skills.

• Highly focused, self-initiating with a results mindset.

• Strong proficiency working with digital communications applications, tools and technologies. Active in today's digital environment.

• Excellent organizational, planning, prioritization and project management skills to effectively manage multiple projects simultaneously in a fast-paced professional environment.

• Seasoned in vendor negotiations, agency relations and resource management.

• Thrives in a diverse and fast-paced team environment; effectively communicates with stakeholders to ensure a coordinated approach and optimal result.

• Experience in working with top management and cross-culturally.

• Seasoned in Microsoft Office Suite and 365, advance PowerPoint capabilities, collaboration forums and apps, video production/basic editing abilities, image editing, conferencing and chat forums, podcasts, planning and measurement tools and graphic design applications (e.g., Adobe Creative Suite, In Design, Photoshop, Acrobat).

Demonstrated strong capability for all Volvo Group Leadership Competencies at the Leading People level that include

• Customer Focus: Gains insight into customer needs and identifies opportunities that benefit customers.

• Ensures accountability: Follows through on commitments and makes sure others do the same.

• Decision quality: Makes sound decisions, even in the absence of complete information.

• Instills trust: Follows through on commitments and is seen as direct and truthful.

• Collaborates: Works cooperatively across the organization to achieve shared objectives. Partners with others to get work done.

• Communicates effectively: Is effective in a variety of communication settings: one-on-one, small, and large groups, or among diverse styles and position levels.

• Drives engagement: Structures the work so it aligns with people's goals and motivators. Empowers others.

• Plans and aligns: Sets objectives aligned with broader organizational goals. Breaks objectives into actions. Stages activities with milestones and schedules.

• Action-oriented: Readily takes action on challenges, without unnecessary planning. Identifies and seizes new opportunities.

What's in it for you?

At VGNA, we recognize that financial rewards and great benefits are important aspects of an ideal job. That is why we offer competitive financial compensation, including various compensation plans, and a solid benefits package.

• Medical, Dental, Vision Insurance.

• 401k, With Matching Contributions.

• Paid Time Off, including 8 paid community volunteering hours per year.

• Health Savings Account (HSA)/Health Reimbursement Account (HRA) Options.

• Growth Opportunities.

• Short-Term/Long-Term Disability Insurance.

• Discounted benefits to local event venues and events, as well as National business partners.

• On-site Café with Catering Options for Busy Lifestyles.

• 24/7/365 On-site Gym and Lockers.

• Free health and wellness programs and resources.

• Electric vehicle charging stations, bike racks, walking paths and outdoor-dining seating at multiple locations on campus.

We also offer an array of additional benefits and programs that make today's challenging reality of combining work and personal life easier. We will gladly share this information and more at any time during the interviewing process or as part of your offer letter.

We value your data privacy and therefore do not accept applications via mail.

Who we are and what we believe in

Our focus on Inclusion, Diversity, and Equity allows each of us the opportunity to bring our full authentic self to work and thrive by providing a safe and supportive environment, free of harassment and discrimination. We are committed to removing the barriers to entry, which is why we ask that even if you feel you may not meet every qualification on the job description, please apply and let us decide. Volvo Group North America is an Equal Opportunity Employer and Affirmative Action employer. E.O.E./M/F/D/V

Applying to this job offers you the opportunity to join Volvo Group . Every day, across the globe, our trucks, buses, engines, construction equipment, financial services, and solutions make modern life possible. We are almost 100,000 people empowered to shape the future landscape of efficient, safe and sustainable transport solutions. Fulfilling our mission creates countless career opportunities for talents with sharp minds and passion across the group's leading brands and entities.

Founded in 1900, Mack Trucks is an iconic brand that embodies the American spirit: pioneering, hard-working, authentic and ambitious. Mack trucks are recognized around the world as "The American Truck You Can Count On," thanks to our durable, reliable and application-driven vehicles that get the job done.

Volvo Trucks , founded in Sweden in the late 1920s, is a brand centered around innovating for people - to make life easier, better, and safer. We are determined to lead the way towards a sustainable transport industry, in which we are equally determined for our customers to be successful and stay in the forefront.

By joining our North American Group Truck brands (Volvo & Mack) , you will be part of a global and diverse team, where we work with passion, we trust each other, and we embrace change to stay ahead. By working together, we can provide innovative solutions that add value over time and help us create the world we want to live in.

Job Category: Marketing & Communication

Organization: Mack Trucks & Volvo Trucks

Travel Required: Occasional Travel

Requisition ID: 5240

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Do we share the same aspirations?

Every day, Volvo Group products and services ensure that people have food on the table, children arrive safely at school and roads and buildings can be constructed. Looking ahead, we are committed to driving the transition to sustainable and safe transport, mobility and infrastructure solutions toward a net-zero society.

Joining Volvo Group, you will work with some of the world's most iconic brands and be part of a global and leading industrial company that is harnessing automated driving, electromobility and connectivity.

Our people are passionate about what they do, they aim for high performance and thrive on teamwork and learning. Everyday life at Volvo is defined by a climate of support, care and mutual respect.

If you aspire to grow and make an impact, join us on our journey to create a better and more resilient society for the coming generations.

Nearest Major Market: Greensboro