Brief Posting Description
The Public Relations Specialist is responsible for communications to the member systems, public and media, including preparing articles, press kits, press releases, newsletters, messaging documents and other content initiatives. Cultivates rapport and manages relationships with media representatives. Works closely with other Tri-State departments to develop member information, public information and media relations strategies. Develops various communications products and reports, and provides content for member communications, employee communications and social media.
ESSENTIAL FUNCTIONS AND RESPONSIBILITIES:
Create communications, media and public relations plans, strategies and content to clearly articulate Tri-State positions and support Tri-State initiatives. Support the company's voice via online and offline channels.
Coordinate and produce content for external and internal communications products, including member communications newsletters, annual report and other online tools and offline publications.
Support media relations, including serving as a contact for media queries and writing press releases, media announcements, speeches and other public relations copy. Prepare presentations for media briefings and other meetings. Build and maintain targeted media lists and nurture relationships with key local, regional and trade reporters. Produce weekly media reports.
Work in conjunction with Tri-State members and other Tri-State departments to coordinate communications and media relations messages and opportunities to build support and encourage advocacy for Tri-State's positions.
Develop and maintain crisis communications plans. Coordinate communications plans across organization. Provide effective crisis management communications.
Conduct research and analyze public opinion. Monitor and analyze effectiveness of public relations campaigns and communicate insights to management.
Collaborate with external stakeholders including public information officers and industry organizations.
Adhere to and demonstrate compliance with appropriate electric utility industry regulatory requirements. Attain knowledge and remain knowledgeable of development in regulations, laws, standards and best practices applicable to the functional area including, but not limited to, Standards of Conduct, Environmental, Employment Law, NERC Reliability Standards and Safety. Must be familiar with, and comply with, all aspects of Corporate Policy C-54, Compliance.
Demonstrate behavior consistent with Tri-State's culture embodied in the Cooperative principles and spirit and core values of technical competency, respect and dignity, accountability, integrity, trustworthiness, and servant leadership to empower or otherwise enable others to optimally perform their job responsibilities. Demonstrate and promote ethics and behaviors consistent with Tri-State's culture, Board policies, and business practices. Understand and fulfill the role and responsibility for all compliance programs within the company.
Because Tri-State is an electric utility with continuous service obligations to its customers, regular, reliable, and predictable performance of the essential functions and responsibilities is an essential function of the job.
Because Tri-State has an obligation to provide continuous, reliable electric service to its customers, the ability to work overtime at any time of the day or week is considered an essential function of the job.
Assist in development of organizational outreach plans and materials for key initiatives.
Perform other related duties as assigned.
SUCCESS FACTORS/JOB COMPETENCIES:
Strong media relation experience and skills
Excellent writing and editing skills with the ability to simplify complex and technical issues into messages that are easily understood by all audiences.
Excellent communication and presentation skills.
Ability to work both independently, with minimal direction, and within a collaborative team setting with input from a diverse range of views.
Ability to manage time efficiently, prioritize requests and ensure on-time delivery.
Strong problem solving skills at both strategic and functional levels.
Demonstrate commitment to company values.
REQUIRED JOB QUALIFICATIONS:
Education and Training:
Knowledge, Skills, and Ability:
Working knowledge of electric utility industry or environmental issues.
Experience in media relations, copywriting and editing.
Excellent oral and written communications skills with a demonstrated ability to simplify technical issues.
Experience working with cross functional teams (external affairs, government relations, environmental, and community relations).
Strong people skills and the ability to collaborate and communicate with members and employees at all levels of the organization.
Willingness to travel as required, which could be up to 25% of time. (Possession of valid driver's license or ability to obtain.)
Must be able to demonstrate that he/she can perform all of the essential functions of the position, including submission of writing samples upon request.
DESIRED JOB QUALIFICATIONS :
Editing experience preferred.
Experience gained from past work in media relations and public relations agency.
Experience in crisis communication planning and response.
PHYSICAL AND MENTAL DEMANDS : The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of the position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Physical demands : While performing the duties of this position, the incumbent is required to sit for long periods of time, occasionally stand, walk, stoop, bend, and reach above and below shoulder level. Incumbent is frequently required to use hands and fingers to handle, or feel objects, tools, or controls, talk and hear.
Mental demands : While performing the duties of this job, the incumbent is required to read, write, perform basic math, analyze data and reports, exercise judgment, develop plans, procedures and goals, and present information to others and work under pressure.
Work Environment : While performing the duties of this position, the employee is exposed to an office environment indoors and occasionally will travel outdoors to multiple locations dependent on work. Most duties are performed indoors and at a desk, operating office equipment.
All employees interested in this position may apply online at the Tri-State Intranet site.
Click on Job Postings, then click on the iRecruitment link, Log In, then click on the iRecruitment Employee Candidate link and then click on Search for jobs.
Tri-State Generation and Transmission Association is a wholesale electric power supplier owned by the 43 electric cooperatives that it serves. Tri-State generates and transmits electricity to its member systems throughout a 200,000 square-mile service territory across Colorado, Nebraska, New Mexico and Wyoming.
Serving approximately 1.5 million consumers, Tri-State was founded in 1952 by its member systems to provide a reliable, cost-based supply of electricity. Headquartered in Westminster, Colo.,about1,500 people are employed by Tri-State throughout its four-state service area.
Tri-State's power is generated through a combination of owned baseload and peaking power plants that use coal and natural gas as their primary fuels, supplemented by purchased power, federal hydroelectricity allocations and renewable resource technologies. Tri-State delivers power to its members through a transmission system that includes substation facilities, telecommunications sites and over 5000 miles of high voltage transmission lines.
Interested? Here is how to Apply:
Go to ~~~/ and click on the 'Careers' Link. Search for Job and click 'Apply Now' Icon. You will be required to register in order to apply.
Tri-State: Join the people behind the power. Tri-State recognizes the value of a highly-engaged and committed workforce and provides an excellent benefits program that includes medical, dental, retirement and life insurance. Please visit our careers site at ~~~/careers/ for more details.
Equal Opportunity Employer - Minority/Female/Disabled/Veteran