Retail Marketing Specialist

In this position...

Our Marketing, Sales & Service organization advances Ford's reputation as a visionary vehicle and mobility services company and helps deliver a trusted customer experience. Use your marketing, sales, and service expertise to turn data-driven insights into innovative solutions that enhance sales and customer loyalty. Join us and be the eyes, ears, and voice of Ford.

Within the Model e US Marketing organization, this role will collaborate with cross-functional teams including, but not limited to Sales, Media, CRM, Shop Success, Research / Analytics as well as agency partners to strategically plan develop execute C&I messaging within Model e's demand generation plans. Additionally, this position will ensure that communications and plans for Model e are clearly understood and by Regional Managers and FDAF business leads.

What you'll do...

• Lead C&I messaging in paid advertising within Model e demand gen plans

• Lead Tier 2 marketing efforts in partnership with regional marketing team and our retail partners.

• Plan, develop and implement retail, demand generation marketing strategies for model e products based on rigorous analytics and measurement tools to amplify our product messages and drive demand in support of profitability objectives.

• Lead, own and manage communication with Regional Managers and FDAF business leads internally and with agency partners

• Lead internal teams, and agency partners to define, develop and execute holistic customer-facing communications strategy to create meaningful, effective muti-channel assets that drives business outcomes.

• Partner with the Model e Marketing Comms, CRM, Owner Marketing and Shop Success teams to continually monitor and measure marketing effectiveness.

• Manage marketing budget for assigned retail demand gen programs to ensure performance to business objectives.

• Partner with internal product teams to ensure alignment on model messaging and go-to-market activities.

• Collaborate with key partners including sales, FDAF leads, media, CX, research/analytics, Enterprise Digital, and Global Marketing to align messaging and priorities.

• Support agency scope and evaluation, and nurture complex Agency Partner relationships to drive executional excellence and data-based performance measurement.

• Grow model awareness, favorable opinion, consideration and purchase intent.

You'll have...

• Bachelor's degree in Marketing, Communication, or related field

• Track record of challenging the status quo to drive forward a strategic agenda; able to influence with a future-focused mindset

• History of navigating ambiguity, establishing goals, and crafting a plan in a fast-paced, rapidly changing environment.

• Strategic mindset and ability to blend the art and science of marketing as customer behavior changes and products and services rapidly evolve.

• Proven experience using data analytics to provide greater customer insight, drive innovation and improve efficiency and productivity.

• Innovative marketer who is ahead of digital trends with strong digital, social, mobile and CRM marketing experience.

• A media practitioner - an expert in the planning and activation of all media types / client experience and conversant in digital, performance media and martech platforms.

• Passionate customer-obsessed mentality with strong bias for action.

Even better, you may have...

• Strong analytical and financial skills; able to use data to tell a story and to understand consumer behavior.

• Extraordinary teamwork and collaborative skills and demonstrated behaviors.

• Strong Excel, PowerPoint, and communication skills.

• Demonstrate leadership through influencing and collaboration across the organization including Digital Product, Field Ops, Finance, C&I, Comms, PR and other internal stakeholders as well as retailers and other external partners.

• Ability to "free-think" and be innovative regarding strategic and tactical business opportunities and issues.

• Ability to act with urgency, simplify complex issues and develop a compelling point-of-view.

• Ability to persuasively make a case for change that leads to action

You may not check every box, or your experience may look a little different from what we've outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply!

As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder...or all the above? No matter what you choose, we offer a work life that works for you, including:

• Immediate medical, dental, and prescription drug coverage

• Flexible family care, parental leave, new parent ramp-up programs, subsidized backup childcare, and more

• Vehicle discount program for employees and family members, and management leases

• Tuition assistance

• Established and active employee resource groups

• Paid time off for individual and team community service

• A generous schedule of paid holidays, including the week between Christmas and New Year's Day

• Paid time off and the option to purchase additional vacation time.

For a detailed look at our benefits, click here:

New Hire Benefits (~~~)

This position is a salary grade 5-8.

Visa sponsorship is not available for this position.

Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.

We are an Equal Opportunity Employer committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status, or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call ~~~.

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Requisition ID : 28038