• Senior Copywriter, Demand Generation-Deloitte's Green Dot Agency

    Deloitte Fort Lauderdale, FL 33313

    Job #1983396149

  • We're looking for a senior copywriter with a passion for creating powerful copy that inspires action. You obsess over email subject lines and CTAs, craft smart headlines that drive clicks, and love optimizing content based on data and insights. You don't just have your eye on the bottom line-you're also a conceptual thinker, able to translate complex offerings into simple, compelling ideas. You're customer obsessed and able to translate persona and audience strategies into content that moves our target through the funnel.

    Work you'll do

    • Use other team members' research (as well as your own) to understand the target audience and how our offerings help address their needs and pain points

    • Collaborate with marketers, channel strategists, data analysts, and other creatives to develop campaigns to support business objectives

    • Write powerful copy for email, social campaigns, ads, landing pages, and other assets

    • Apply data and insights to inform demand generation messaging and optimize results

    • Take complex business language and distill it into clear, simple language that customers will understand and connect with

    What you'll bring to the table

    You must submit a portfolio link to be considered for this position.

    Other qualifications:

    • 3-7 years of copywriting experience, including email lead nurture, digital advertising, social media, and SEM

    • Knowledge of SEO principles and tactics

    • Experience in B2B marketing, with a strong background in understanding brand voice, target personas, and stages of the marketing funnel

    • Familiarity with quantitative practices, like A/B testing

    • Ability to work in a fast-paced, virtual environment managing multiple stakeholders, projects, and priorities

    • Excellent oral/written presentation skills; proficiency in preparation and presentation of creative work

    • A collaborative spirit

    • Degree in Writing, English, Journalism, Marketing, Communications preferred

    • Limited Sponsorship may be available

    The wage range for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. At Deloitte, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is $64,935 to $119,580

    You may also be eligible to participate in a discretionary annual incentive program, subject to the rules governing the program, whereby an award, if any, depends on various factors, including, without limitation, individual and organizational performance.






    All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or protected veteran status, or any other legally protected basis, in accordance with applicable law.

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