• Senior Digital Copywriter

    TeradataSan Diego, CA 92108

    Job #1071770264

  • Summary Description

    The Senior Digital Copywriter will write new and edit existing web, blog, social media, SEO, banner and other copy related to ~~~ digital properties and initiatives.

    Key Responsibilities

    • Research, write and edit original website, blog, social, and other digital content.

    • Write clear and persuasive copy for banner ads, landing pages, eblasts, websites, and other forms of digital advertising.

    • Work with teams to develop and completed the digital marketing content matrix blueprint.

    • Provide thoughts on original content ideas that will help support thought leadership positioning, provide a good user experience, help drive organic traffic from search engines, engage readers and encourage them to move down the customer journey / purchase funnel.

    • Experience with campaign optimization / optimize copy for Search Engine Optimization (SEO) purposes.

    • Partner with digital designers and strategists to ensure that content, visual and SEO/SEM are aligned for all campaigns.

    • Understanding the voice, messaging and current strategy of existing customers and learn about their industry to produce well-rounded, strategic, engaging copy for Teradata key personas.

    • Develop integrated campaigns and concepts that flow through website copy and campaign landing pages.

    • Work with Teradata's creative/web team to explore and develop unique ideas and concepts for both the visual and verbal elements of content.

    • Create copy and present storyboards ideas.

    • Work with creative team to fully develop the advertising campaign.

    • Update digital media with timely content.

    • Revise, edit, and proofread content as needed or directed by client and creative team.

    • Manage and maintain content; track changes and maintain version control.

    • Research competitors and keep abreast of market trends.

    Skills & Attributes

    • Strong writing, editing and research skills.

    • Intermediate understanding and knowledge of how to apply SEO/campaign optimization strategies

    • Ability to work with diverse teams with diverse needs.

    • Self-motivated, organized and deadline-driven with the ability to manage and support multiple projects simultaneously with many moving parts.

    • Hands-on understanding of online marketing including web, blogging, online advertising and search.

    • Ability to follow visual brand guidelines, art direction, and collaborate with designers and developers as necessary.

    • Has an inquiring mind with a strong desire to learn.

    • Skills in providing clear creative client direction and timely, helpful feedback to keep campaign work on budget and schedule.

    • 5+ years of experience working with content writing specifically related to digital marketing and communications.

    Basic Qualifications

    • Must be SEO-savvy, digitally savvy and write with performance in mind.

    • Experience juggling multiple projects at the same time in a fast-paced environment

    • Willingness to participate in phone conferences at potentially inconvenient times in order to accommodate our international audiences

    • BFA/BA/BS in Marketing, Comm or related field. Ability to learn new skills and assume new responsibilities

    • Must be self-motivated and able to work on projects independently as well as with a team

    • Excellent communications skills

    Preferred Qualifications

    • Experience using content management systems, (Kentico), multi-language translation & cultural distinction and analytic platforms (i.e. Adobe Analytics, Celebrus, Google Analytics) is a plus.

    • Experience in an international environment; must have sensitivities to local culture, language variations), ability to work well with-and garner support from-many different people from many different backgrounds and cultures

    • Ability to manage multiple project stakeholders in a customer service-oriented environment

    • Experience within a B2B environment strongly preferred

    • Must be flexible and able to think outside the box

    Teradata is an Equal Opportunity/Affirmative Action Employer and commits to hiring returning veterans.