Senior Digital Copywriter

Summary Description

The Senior Digital Copywriter will write new and edit existing web, blog, social media, SEO, banner and other copy related to ~~~ digital properties and initiatives.

Key Responsibilities

• Research, write and edit original website, blog, social, and other digital content.

• Write clear and persuasive copy for banner ads, landing pages, eblasts, websites, and other forms of digital advertising.

• Work with teams to develop and completed the digital marketing content matrix blueprint.

• Provide thoughts on original content ideas that will help support thought leadership positioning, provide a good user experience, help drive organic traffic from search engines, engage readers and encourage them to move down the customer journey / purchase funnel.

• Experience with campaign optimization / optimize copy for Search Engine Optimization (SEO) purposes.

• Partner with digital designers and strategists to ensure that content, visual and SEO/SEM are aligned for all campaigns.

• Understanding the voice, messaging and current strategy of existing customers and learn about their industry to produce well-rounded, strategic, engaging copy for Teradata key personas.

• Develop integrated campaigns and concepts that flow through website copy and campaign landing pages.

• Work with Teradata's creative/web team to explore and develop unique ideas and concepts for both the visual and verbal elements of content.

• Create copy and present storyboards ideas.

• Work with creative team to fully develop the advertising campaign.

• Update digital media with timely content.

• Revise, edit, and proofread content as needed or directed by client and creative team.

• Manage and maintain content; track changes and maintain version control.

• Research competitors and keep abreast of market trends.

Skills & Attributes

• Strong writing, editing and research skills.

• Intermediate understanding and knowledge of how to apply SEO/campaign optimization strategies

• Ability to work with diverse teams with diverse needs.

• Self-motivated, organized and deadline-driven with the ability to manage and support multiple projects simultaneously with many moving parts.

• Hands-on understanding of online marketing including web, blogging, online advertising and search.

• Ability to follow visual brand guidelines, art direction, and collaborate with designers and developers as necessary.

• Has an inquiring mind with a strong desire to learn.

• Skills in providing clear creative client direction and timely, helpful feedback to keep campaign work on budget and schedule.

• 5+ years of experience working with content writing specifically related to digital marketing and communications.

Basic Qualifications

• Must be SEO-savvy, digitally savvy and write with performance in mind.

• Experience juggling multiple projects at the same time in a fast-paced environment

• Willingness to participate in phone conferences at potentially inconvenient times in order to accommodate our international audiences

• BFA/BA/BS in Marketing, Comm or related field. Ability to learn new skills and assume new responsibilities

• Must be self-motivated and able to work on projects independently as well as with a team

• Excellent communications skills

Preferred Qualifications

• Experience using content management systems, (Kentico), multi-language translation & cultural distinction and analytic platforms (i.e. Adobe Analytics, Celebrus, Google Analytics) is a plus.

• Experience in an international environment; must have sensitivities to local culture, language variations), ability to work well with-and garner support from-many different people from many different backgrounds and cultures

• Ability to manage multiple project stakeholders in a customer service-oriented environment

• Experience within a B2B environment strongly preferred

• Must be flexible and able to think outside the box

Teradata is an Equal Opportunity/Affirmative Action Employer and commits to hiring returning veterans.