SUMMARY OF OVERALL PURPOSE
A Key leader for VB Marketing and driver of our visual brand expression and brand guidelines across all business units. Will be both an inspiring team leader and a master of the craft, pushing the team and project work to new heights. They will provide mentoring to a team of print, digital, video, & interactive designers and shared services team members. Directs and manages an internal creative services team that produces all forms of campaign materials from brochures and presentations to multichannel campaigns employing web presences, video, email, and social assets. Oversees and engages in the creation of storyboards, treatments, scripts, photo direction, wireframes, prototypes, campaign mockups and presentations to internal clients. They will own brand expression and be responsible for reviewing all team output to ensure it adheres to brand and best-in-class creative industry standards. Working closely with the members of the VB Creative Services team, they will ensure branding is cohesive and tell a consistent brand story. They will be able to own projects, make good decisions - identifying issues before they turn into problems, proactively collaborating to reach resolution, and exposing the right topics to senior-most leadership. Keeps their finger on the pulse of disruptive technologies & emerging capabilities to create next-generation content that maximizes interest and engagement with our audiences.
Percentage of Time
Identify the accountabilities or tasks that employees in the job perform. Of the tasks listed, what percentage of time is devoted to each? The more time employees spend on a task, the more likely it is that the task is essential. Generally, include tasks that account for 10% or more of the work, i.e., key items that contribute significantly to the achievement of the job. The functions should add up to 100%.
MANAGEMENT: Develop an interdisciplinary team of designers & creators as thinkers, leaders, and innovators through leadership, meaningful feedback, and ongoing mentorship. Work with Executive Creative Director to determine the overall goals of the creative team that meet business objectives and empower the group to deliver compelling brand experiences to our customers.
ART DIRECTION: Provide art direction via design brief and dialog. Lead brainstorming efforts & ensure a constant pipeline of concepts & inspiration. Create and direct the team towards the creation of concepts for presentation & final output - storyboards, treatments, scripts, photo direction sketches or go-bys, wireframes, prototypes, & campaign mockups. Provide art direction through the course of each project to refine creative strategy, story arc, design layouts, typography, image (photo, video, animation, etc.) to achieve the highest output.
BRAND STEWARDSHIP: Own brand expression and review team output to ensure it adheres to brand and best-in-class creative industry standards. Work closely with the others to ensure digital-specific expression of our brand in our owned entities is cohesive with the broader, cross-channel vision. Perform ongoing updates to brand standards communications, guides, and templates to drive broad understanding and adherence across the company.
PROJECT OWNERSHIP: In coordination with project managers, oversee multiple projects, partners, and team members. Identify issues before they turn into problems, proactively collaborate to reach resolution, and expose the right topics to senior-most leadership. Ensure quality on each project for on-time, on-budget, on-brief, and on-par creative. Drive usage of project management and creative workflow tools to improve efficiency and time management.
COMMUNICATION: Communicate overall creative strategy and vision, process and standards, and objectives with strong articulation skills whether written or communicated orally. Develop and maintain strong partner relationships across the organization, and especially with business unit marketing team. Articulate point of view utilizing visual storytelling to design team, leadership, and partners across the organization.
INNOVATION & INDUSTRY LEADERSHIP: Define & educate on design and brand standards from the beginning of strategy all the way through completion and outcome measurements. Elevate strategic thought and design processes within the in-house studio. Investigate, source, and employ a broad set of tools to best solve for end-to-end, omni-channel content creation. Continuously seek out new techniques and tools to help drive creative transformation and excelled differentiation. This includes exploring new frontiers of disruptive technology and next-generation capabilities to deliver maximally engaging content for our customers.
EDUCATION and EXPERIENCE
Ensure that the education & experience match the job the employee is going to be performing. For example, an entry level position will not require a Master's Degree. Include all knowledge, skills and abilities required for the role.
Bachelor's Degree in design, advertising, or marketing or equivalent experience
7+ years of experience designing omni-channel marketing, experiential, and multimedia campaigns
5+ years in a creative leadership role with proven track record of growing careers and teams
Experienced implementing and using creative project management/workflow management software to manage people, projects, deadlines and creative deliverables
Online portfolio showcasing multiple types of projects and solutions across channels
Proven track record of creating engaging marketing and communication content for B2B & B2C audiences
Mastery in the Adobe Creative Suite, Mac OSX
Brainstorming, sketching, and prototyping skills
Mastery in design concepts (graphic design, layout & grids, typography, color, imagery, etc.)
Mastery in all multimedia, video & photography direction from treatments, scripts and storyboards through production & post-production
Solid presentation & communication skills that establish trust with partners and teammates?
Working knowledge of digital UX design best practices
Proficiency in digital marketing tactics (email, display & video ads, organic & paid social media)
Skilled at anticipating project needs, prioritizing multiple deliverables, working with outside vendors and internal staff to successfully execute the projects on time
Working capability in Microsoft Office and windows OS
Ability to develop and maintain excellent working relationships with internal staff and third-party vendors
Detail-oriented and able to organize large projects to stay on task and keep others on task, as needed
Ability to learn quickly and be comfortable asking questions and seeking answers.
Excellent communication, presentation and persuasion skills; demonstrated success building buy-in for an innovative and bold strategic vision