Req #: 207567
Department: UW MEDICINE: STRATEGIC MARKETING & COMMUNICATIONS
Posting Date: 06/22/2022
Closing Info: Open Until Filled
Salary: Salary is commensurate with qualifications and experience.
Shift: First Shift
Notes: As a UW employee, you will enjoy generous benefits and work/life programs. For a complete description of our benefits for this position, please visit our website, click here (~~~) .
As a UW employee, you have a unique opportunity to change lives on our campuses, in our state and around the world. UW employees offer their boundless energy, creative problem-solving skills and dedication to build stronger minds and a healthier world. UW faculty and staff also enjoy outstanding benefits, professional growth opportunities and unique resources in an environment noted for diversity, intellectual excitement, artistic pursuits and natural beauty. UW Medicine's Strategic Marketing & Communications team is committed to providing integrated, strategic marketing and communications in support of UW Medicine's organizational priorities. UW Medicine is an internationally recognized integrated clinical, research and learning health system that includes: Airlift Northwest, Fred Hutchinson Cancer Center, Harborview Medical Center, UW Medical Center, UW Physicians, UW Medicine Primary Care, UW School of Medicine and Valley Medical Center. The Senior Executive Director, Strategic Communications (Director) leads strategy, planning and execution of communication plans and programs related to internal communications, media relations, crisis/issues management, executive communications, and social media. This person must possess excellent writing and verbal communication skills and be able to formulate a clear point of view on complicated issues. The Director will lead the creation of concise and well-written messaging, including responses to media on issues that impact UW Medicine's reputation. This role reports to UW Medicine's Chief Marketing and Communications Officer and oversees a team of 13 communications and media relations professionals. The team consists of 7 full-time media relations employees, 2 full-time strategic communications employees, 2 full-time social media employees, 1 full-time employee in employee communications, and 1 full-time employee in executive communications. RESPONSIBILITIES Communications strategy and planning: • Lead crisis/issues communications strategy and planning, working closely with senior leadership teams and other internal stakeholders across UW Medicine. • Drive the creation of original, valuable, and engaging content and design in line with target audience needs and in support of brand and marketing objectives. • Serve as the lead communications role on UW Medicine's Emergency Operations Control team. Lead strategy and manage all communications teams, including external vendors, utilized in these efforts. • Oversee, manage, and measure effectiveness of key communication projects and initiatives, including employee communication, executive communication, media relations, crisis/issues management, thought leadership strategies and social media to promote and enhance the reputation of UW Medicine in the local, regional, and national markets. • Reinforce, enhance, and grow the organizational voice and reputation of UW Medicine as one of the world's leading clinical, research and learning health systems through consistent, proactive communications to both internal and external audiences. • Conduct content audits and evaluate key metrics and user feedback to inform communication decisions. • Monitor and report the effectiveness of communication decisions and improve as needed. • Work closely with SMC marketing and communication teams to ensure coordination of messaging across all audiences. • Provide ongoing internal communications counsel to UW Medicine executive leadership team and effectively communicate with a wide range of internal stakeholders. • Spot emerging topics and lead the development and execution of proactive media plans. • Track and report strategic communications effectiveness to leadership and other internal stakeholders. Team leadership, influence, and development: • Oversee the strategic communications team's day-to-day activities. • Develop, manage, and lead major communication initiatives, clearly articulating a solid strategic approach based on business objectives and ensuring messaging is relevant to target audience(s) and aligned throughout all distribution channels. • Be an evangelist across the UW Medicine system for strategic communications, developing the case for continued use of strategies that work. • Ensure team is organized for optimal performance. • Establish and monitor staff performance goals, set objectives, establish priorities, and conduct annual performance reviews. Administrative: • Co-lead with CCMO and SMC senior leaders' development and implementation of departmental EDI action plan. • Manage strategic communications team's budget. MINIMUM QUALIFICATIONS • Master's Degree in Communications, journalism, or related field. Minimum five years of relevant strategic communications experience. Additional requirements: • Experience managing a range of positions in strategic communications, internal communications, crisis/issues management, media relations, and social media. • Proven leadership of cross-functional creative teams. • Exceptional communication, writing, problem-solving, planning, strategy, and project management skills. • Strong editorial eye with a keen attention to detail. • Ability to keep pace with new communications technologies and analyze new trends and data. • Ability to foster a creative, collaborative environment within the strategic communications team, the Strategic Marketing and Communications team, and the broader UW Medicine leadership teams. • Ability to successfully manage multiple people, projects, and priorities simultaneously, while delivering content on tight timelines. Equivalent education and/or experience may substitute for minimum requirements. DESIRED QUALIFICATIONS • Experience working in a healthcare or academic setting. • Eight years of relevant strategic communications experience. WORKING ENVIRONMENT • Hybrid work environment. Application Process: The application process for UW positions may include completion of a variety of online assessments to obtain additional information that will be used in the evaluation process. These assessments may include Work Authorization, Cover Letter and/or others. Any assessments that you need to complete will appear on your screen as soon as you select "Apply to this position". Once you begin an assessment, it must be completed at that time; if you do not complete the assessment, you will be prompted to do so the next time you access your "My Jobs" page. If you select to take it later, it will appear on your "My Jobs" page to take when you are ready. Please note that your application will not be reviewed, and you will not be considered for this position until all required assessments have been completed.
University of Washington is an affirmative action and equal opportunity employer. All qualified applicants will receive consideration for employment without regard to, among other things, race, religion, color, national origin, sexual orientation, gender identity, sex, age, protected veteran or disabled status, or genetic information.