• Senior Lead Publisher

    Wolters Kluwer Harrisburg, PA 17108

    Job #2227006921

  • OVERVIEW

    The Senior Lead Publisher is an experienced publishing professional with some people management experience who drives the development of new business opportunities through acquisitions activity and the growth in quality and financial performance of the journals they manage. This requires exemplary knowledge of their portfolio, the market, opportunities and challenges. The Senior Lead Publisher is responsible for the overall management of a list of journals to include financial oversight, managing the relationships with editors, society leadership, and strategic development.

    The Senior Lead Publisher has strong financial analysis and modeling skills; is experienced in the management and execution of major projects with strong problem-solving skills; has excellent organizational and planning skills; and is a model communicator, collaborator, negotiator, and presenter.

    The Senior Lead Publisher will take a leadership role on assigned team as well as collaborate across the Society Segment. The Senior Lead Publisher is responsible for helping to define and implement segment strategy. In addition, the Senior Lead will be responsible for direct reports.

    LOCATION: Philadelphia, New York or Baltimore or other Mid-Atlantic areas are preferred, but remote U.S. will also be considered

    ESSENTIAL DUTIES AND RESPONSIBILITIES

    Business and Product Development:

    • Lead and Manage new product or new partnership proposals (ie. New society journals, society affiliations, supplements, proprietary journals)

    • Develop strategy for successful journal renewals

    • Develop new products for print and e-growth (including new journals, e-newsletters, commercial e-mails, videos, podcasts, forums, webcasts and virtual conferences, etc.) based on strategic priorities, industry experience, idea generation, site technology capabilities, staff resources, and site and marketplace research

    • Develop strategic priorities based on industry/competitive analysis, idea generation, and site and marketplace research

    • Expand into new or ancillary markets based on pharma & product pipelines, changes in market conditions and supported by CI

    • Coordinate and evaluate financial profile for ROI/profitability

    • Develop and enhance web initiatives around existing and unique print & online content, including the Electronic Journal Platform (eJP)

    • Maintain and enhance the value proposition to subscribers/visitors to print and online content and other web sites, i.e. job board and other ancillary sites, in order to increase subscriptions and website traffic, member registrations, repeat visits and profitability

    • Transform and reposition appropriate print products to online

    • Collaborate with marketing & sales to drive website traffic

    • Collaborate with advertising sales teams to create content types for enhanced revenue opportunities

    Competition :

    • Keep abreast of industry developments, becomes an expert with respect to the competition (editorial, advertising, key players, affiliations), and project future trends in print, online and mobile product delivery

    • Remain knowledgeable about and trends in website design and functionality

    • Collaborate with Ad Sales to define, document and develop new advertising products and sponsorship opportunities

    • Collaborate to obtain customer research and feedback regarding usage and member/visitor behavior

    • Conduct competitive analysis and monitor emerging market trends to identify areas for differentiation and improvement

    • Gather and/or contract for, analyze and report on market and customer research to effectively translate requirements into product features

    • Collaborate with marketing to develop product messaging and positioning, prepare and implement strategic plans, collaborate on product launch materials, and provide post-launch support

    Financial :

    • Ensure Revenue & Margin goals for all products are met or exceeded

    • Negotiate sound editor, society, and sponsorship contracts (new and renewal), including preparing and analyzing financial data

    • Review overall portfolio and proactively adjust product plan to improve/achieve performance (Cost containment & reallocation of resources as needed)

    • Collaborate w/ e-strategy, Ad Sales, PSG and Marketing to achieve financial results

    • Prepare/analyze financial data for pub reports

    • Evaluate all products, feature sets and mediums for best possible financial performance/pruning when necessary

    Editorial :

    • Set editorial direction based on market opportunities and potential for growth

    • Evaluate and monitor performance for EIC or other Editorial support

    • Timely manuscript delivery-circ growth

    • Development of new journal features

    • CI-market needs-ratio print/online material

    • Impact Factor

    • Manage editorial office (contract knowledge/cost control)

    • Contract negotiation and budget setting

    • Succession Planning EIC

    • Collaborate on supplement opportunities

    • Plan, execute, and implement changes (design, electronic, format) based on CI

    • Identify and exploit online/print and mobile ad opportunities

    Communications:

    • Building relationships with key society contracts for potential partnerships

    • Prepare Annual Publisher Reports or more frequent as define in publishing agreement

    • Develop Strategy Plan annually

    • Develop publishing direction for proprietary titles based on market opportunities

    • Continually evaluate lists for opportunities related to electronic migration, new affiliations, market expansions, termination decisions, format & frequency changes

    • Provide reports on product updates and visitor/member activities to Executive Team as directed

    • Communicate with ad sales force on product features and benefits, site metrics, product messaging, demos, trainings, etc.

    • Effectively manage internal/external editorial resources and relationships to ensure operational efficiency

    • Collaborate with the Product Development Team to identify applicable technical functionality to incorporate into existing or newly developed products

    • Timely submission of trip reports

    • Monthly journal/society updates through the Monthly Operating Report (MOR)

    Society:

    • Effectively manage current society relationships

    • Financial-problem solving

    • Quality-strategy

    • Contract renewal

    • Fulfill contract obligations

    • Identify key decisions makers within the society

    • Participate in society meetings

    • Prepare required reports- publishing, financial, circulation, usage statistics (web & app), impact factor

    • Evaluate and respond to RFPs

    • Evaluate potential society affiliation models for best revenue opportunities for proprietary products i.e. online only compulsory receipt; selection of content

    • Evaluate existing society profitability according to guidelines and recommend renewal or pruning.

    QUALIFICATIONS

    Education: BA/BS degree preferred, or equivalent experience required

    Required Experience:

    8+ years of publishing experience; STM publishing preferred including:

    • Strong financial analysis, budgeting and financial modeling skills

    • Experienced at defining product requirements for high traffic media websites

    • Experience in management and execution of major projects with strong problem-solving skills

    • Successfully acquired and/or launched new society or proprietary products

    • MS Office; proficiency with Word, Excel, Power Point and Outlook 365 and OneDrive

    Preferred Experience:

    • 5 years print, and digital product development, and management experience preferred

    • Demonstrate proven organizational and planning skills while exhibiting detail-oriented behavior

    • Excellent writing, communication, negotiation and presentation skills

    Other Knowledge, Skills, Abilities or Certifications:

    • Passionate about online media & product development

    • Good knowledge of legal and ethical publishing protocols

    • Familiarity with web development protocols and technologies

    Travel:

    • 10-15%, including domestic travel to conferences, strategic planning meetings, etc.

    • Some international travel may be required

    Compensation:

    Target salary range for New York: $137,450-$194,600

    EQUAL EMPLOYMENT OPPORTUNITY Wolters Kluwer U. S. Corporation and all of its subsidiaries, divisions and customer/business units is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.

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