Senior Social Media Specialist

Senior Social Media Specialist - AdventHealth Orlando

All the benefits and perks you need for you and your family:

• Paid Parental Leave

• Pet Insurance

• Benefits from Day One

• Student Loan Repayment Program & Debt-free Education

Our promise to you:

Joining AdventHealth is about being part of something bigger. It's about belonging to a community that believes in the wholeness of each person, and serves to uplift others in body, mind and spirit. AdventHealth is a place where you can thrive professionally, and grow spiritually, by Extending the Healing Ministry of Christ. Where you will be valued for who you are and the unique experiences you bring to our purpose-minded team. All while understanding that together we are even better.

Location: 2520 N Orange Avenue, Suite 200, Orlando, FL 32804

Schedule: Full time

Shift : Days

The community you'll be caring for:

• Located on a lush tropical campus, our flagship hospital, 1,368-bed AdventHealth Orlando serves as the major tertiary facility for much of the Southeast, the Caribbean and South America

• AdventHealth Orlando houses one of the largest Emergency Departments and largest cardiac catheterization labs in the country

• We are already one of the busiest hospitals in the nation, providing service excellence to more than 32,000 inpatients and 125,000 outpatients each year

The role you'll contribute:

The Senior Social Media Specialist assists in the planning, developing, executing and evaluating social media and digital content, advertising, campaigns and programs for AdventHealth. The role will include writing and creating engaging content for social platforms that amplifies on-brand messaging to further AdventHealth strategic priorities and business goals. This position requires data-driven decision-making to best position content, tell compelling stories and use real-time insights to achieve appropriate audience engagement, reach and growth.

The value you'll bring to the team:

• Execute on day-to-day social media strategy, content and campaigns across social platforms under the guidance of the Consumer Engagement Manager.

• Support the Senior Social Media and Content Manager on managing the social media content calendar to publish to AdventHealth social media handles on a regular basis, including but not limited to Instagram, Facebook, Twitter, and LinkedIn.

• Plan, write and edit social media posts on multiple channels for multiple audiences.

• Scheduling and posting daily content to our current social media pages.

• Work with cross-functional teams to build out editorial calendar.

• Ensure copy is written in AdventHealth's brand voice and imagery/video meets brand standards.

• Work collaboratively with the copy, design and photography/video teams to develop original channel-specific content and execute marketing campaigns.

• Work closely with Consumer Engagement Manager and Digital Strategy team to build, deploy, track and optimize social media campaigns (in platform) to successfully execute the defined strategy and achieve business results

Qualifications

The expertise and experiences you'll need to succeed:

• Associate's degree in Marketing, Business, Communications, English or related field (as determined by department leadership) or seven years of related experience in lieu of degree.

• 3-5 years of relevant experience

This facility is an equal opportunity employer and complies with federal, state and local anti-discrimination laws, regulations and ordinances. The salary range reflects the anticipated base pay range for this position. Individual compensation is determined based on skills, experience and other relevant factors within this pay range. The minimums and maximums for each position may vary based on geographical location.

Category: Marketing & Communications

Organization: AdventHealth Orlando

Schedule: Full-time

Shift: 1 - Day

Req ID: 24013013

We are an equal opportunity employer and do not tolerate discrimination based on race, color, creed, religion, national origin, sex, marital status, age or disability/handicap with respect to recruitment, selection, placement, promotion, wages, benefits and other terms and conditions of employment.