• Specialist, Business Development

    Comcast Bethesda, MD 20814

    Job #1877018191

  • Effectv, the advertising sales division of Comcast Cable, helps local, regional and national advertisers use the best of digital with the power of TV to grow their business. It provides multi-screen marketing solutions to make advertising campaigns more effective and easier to execute. Headquartered in New York with offices throughout the country, Effectv has a presence in 66 markets with nearly 35 million owned and represented subscribers. We're dedicated to helping our clients meet their business goals by connecting them with their customers through multiscreen television advertising. Working with companies from local startups to nationwide corporations, we provide support to help each business reach its target customers. By applying data to television advertising in new ways, we're able to bring our clients the best of digital media, coupled with the power of TV. To learn more, check out ~~~.

    Job Summary

    This position can be based out of the Nashville, Bethesda, or metro DC area. Effectv is seeking a dynamic Demand Generation and Business Development Specialist to support the Sr. Business Development Manager in executing lead generation campaigns and new business growth strategies, supporting opportunities across core lines of B2B advertising business and key industry categories and market segments.

    Job Description

    Core Responsibilities

    • Provides sales-facing content for new marketing materials as directed by Sr. Manager, Sales Development stakeholders and Sales partners to target key industry segments.

    • Executes marketing campaigns across demand generation channels such as digital media, email, thought leadership events (along with Event Marketing Team), direct mail, and other marketing programs to generate leads and brand awareness.

    • Demonstrates an ability to identify opportunities tied back to our core business fundamentals in media, creative, sponsorships, data, attribution and audiences.

    • Analyzes, reports, and optimizes marketing campaigns to generate new leads and revenue opportunities.

    • Articulates our value proposition and solutions across marketing strategies using language that will resonate with target customers across a variety of industries.

    • Collaborate cross-functionally with other areas of expertise, such as Graphic Design and Event Marketing, to execute content and lead generating activations (i.e. trade shows, local chambers, etc.)

    • Supports Sr. Business Development Manager in monitoring performance and provides reporting against established KPIs to sales leadership.

    • Demonstrates clear expertise and in-depth working knowledge of all areas of the function.

    • Implements projects; assigns tasks and monitors project progression.

    • Consistent exercise of independent judgment and discretion in matters of significance.

    • Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.

    • Other duties and responsibilities as assigned.

    Preferred Skills & Experience

    • Bachelor's Degree or Equivalent, preferably in Marketing, English, Communications or similar

    • Generally requires 2-5 years' experience.

    • Excellent writing skills and content creation abilities.

    • Must have experience with Marketing CRMs (preferred Dynamics 365) and with Marketing email campaign programs (preferred Marketo).

    • Experience with digital media campaign analysis and optimization

    • Ability to effectively use PowerPoints, webinars, social media content, etc.

    • Excellent communication skills with the ability to work cross-functionally with multiple stakeholders.

    Employees at all levels are expected to:

    • Understand our Operating Principles; make them the guidelines for how you do your job.

    • Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.

    • Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.

    • Win as a team - make big things happen by working together and being open to new ideas.

    • Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.

    • Drive results and growth.

    • Respect and promote inclusion & diversity.

    • Do what's right for each other, our customers, investors and our communities.


    • This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

    Comcast is an EOE/Veterans/Disabled/LGBT employer.


    Bachelor's Degree

    Relevant Work Experience

    2-5 Years

    Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality - to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary (~~~) on our careers site for more details.